Broadcast News

Bookmark and Share

IBC Awards Recognise Yospace And Snell Innovation

Yospace, a content distribution innovator which has developed from its mobile origins to create new streaming solutions for non-linear, linear and live delivery, was a first-time exhibitor at IBC2011.
Its content replacement technology was seen by leading UK broadcaster ITV, who decided to enter into a proof of concept trial working with its Snell Morpheus automation system – and now that project has made it to the shortlist for the IBC2012 Innovation Awards.
The IBC Innovation Awards recognise significant partnerships to achieve a real creative, commercial or technical advance. To be a finalist a project has to show collaboration between the user, the principle supplier and other technology partners. Of the vast number of proposals submitted to the IBC judging panel, the ITV Yospace and Snell project is one of just four which made it to the finals in the content delivery category.
The Yospace content replacement system is unique in that it delivers to the consumer seamless content with no freezes or buffering delays caused by the receiving device having to switch between different sources of media. The solution comprises of an encoding element and a streaming element. The encoding element interfaces tightly with Morpheus automation to determine the frame accurate boundaries of replacement programming events using its Second Screen Service. The information can be tailored to the end application, and be structured at an event (programme or commercial) level or at greater resolutions for triggers within a programme if required. The timing information sent from Morpheus also includes a mechanism for the end-to-end system latency to be catered for.
The streaming element switches between the standard broadcast output and the potentially tailored replacement content for each user consuming a stream. Because the Yospace streaming is a cloud service, broadcasters do not need to be concerned with scaling the number of simultaneous users and in the granularity of the content tailoring. It is perfectly possible to deliver different content streams to each individual user if required by the broadcaster.
“This is a really exciting achievement for us,” said David Springall, CTO of Yospace. “We worked closely with ITV to demonstrate that we really could deliver what we said: an online or mobile experience that looks to the user exactly the same as the smooth and seamless transmission they are used to in broadcast television, but at the same time, with content that can be tailored by demographic or by individual. This was a great demonstration of the potential next steps in commercial multi-platform delivery, and we are all delighted that the IBC judges have recognised the importance of this innovation.”
Matthew Hogg, Principal Analyst at ITV said: “We saw Yospace at IBC last year and immediately recognised the potential for this technology to support multi-platform delivery, alongside Snell our existing playout technology provider. Yospace and Snell proved to be great partners to work with - getting the system up and running quickly and effectively. We are delighted to be the first UK broadcaster to have proven the concepts of the underlying technologies in partnership with Yospace and Snell. We are now continuing to explore the potential for developing these as real-life systems.”
While the shortlist of finalists for the IBC2012 Innovation Awards were announced at the beginning of June, the nominees will not know who will take home the trophies until the awards ceremony itself, held on Sunday evening 9 September as part of IBC.
Yospace is exhibiting at IBC on stand no. 14.342.

Top Related Stories
Click here for the latest broadcast news stories.

Yospace To Unveil CSM Cloud Network
Yospace will be unveiling its CSM Cloud Network, the first distributed network of servers specialising in OTT simulcast delivery with dynamic content
Yospace IBC Preview
Yospace, the content distribution innovator, is using IBC to focus on its unique system to tailor individual content without disturbing the stream. It
TV3: Live Streaming With Dynamic Ad Insertion

In March 2016, TV3 were presented with a Gold Award at Ireland's Media Awards for its Dynamic Ad Insertion project across live channels in its TV Ever
Velocix Highlights Hybrid-Cloud & Multi-CDN Streaming
Based on its Hybrid-cloud Origin and Hybrid-cloud CDN software, Velocix’s hybrid-cloud streaming platform enables video service providers to combine t
Channel 4 Streaming Jumps In April
Channel 4 streaming grew 22% year-on-year in April, with a total of 6.5 billion viewer minutes, according to new BARB data. The new figures show viewi
Medialaan Scoops IBC2018 Innovation Award For Content Distribution
Belgian TV Everywhere provider Medialaan scooped the highly coveted IBC2018 Innovation Award for Content Distribution for its remarkable advertising m
Yospace Teams Up With TV 2
Yospace has partnered with leading Norwegian commercial broadcaster, TV 2. The relationship sees Yospace underpin TV 2's advertising strategy for its
TV 'Everywhere' At IBC2014
Visitors to this year's show in Amsterdam will be able to keep up to date with all the big news courtesy of the launch of a new, 24-hour IBC TV channe
Yospace Unveils NAB 2018 Showcase
Yospace has announced it will be demonstrating the capabilities of its server-side ad insertion platform at NAB 2018, a multi-award-winning solution t
Innovator Brings New Economies For Video Publishers With Flash SDK
Yospace, a content distribution innovator specialising in the development of unique capabilities in multi-screen streaming, has introduced an HLS Play
IBC Announces World-Class Line-Up Of Headline Speakers
IBC has announced a world-class line-up of headline speakers and a partnership-led approach to bringing more innovative content to the show, as the me
Broadpeak Announce IBC Preview
At IBC 2011, Broadpeak will demonstrate its latest content delivery and video network management solutions that have been designed with the specific n
Yospace To Promote Latest Developments To Its SSAI Solution
Yospace is returning to Amsterdam for IBC i2023 n September. The company will use the event to promote the latest developments to its industry-leading
Call For Submissions For IBC Innovation Awards
IBC 2018 has announced a call for submissions for its Innovation Awards. The exhibition is taking place in the RAI in Amsterdam from 14 - 18 September
Forbidden's Forscene Cloud Powers IBC TV Expansion
Over the past six years, Forbidden Technologies has worked with IBC TV News, the official TV and webcasting channel for the International Broadcasting