Yospace To Demonstrate Ad-Supported Streaming Technology

Yospace is to showcase the latest advancements in ad-supported streaming technology at IBC2025 (12 - 15 September, RAI Amsterdam, stand 5.C78).

With 8 billion one-to-one addressable ads stitched each month, Yospace straddles the divide between streaming tech and adtech to empower broadcasters to maximise the advertising potential of their content.

At IBC, Yospace will discuss how the latest advanced advertising techniques are creating new opportunities to boost advertising revenues. These include server-side ad insertion (SSAI), server-guided ad insertion (SGAI) with new ad formats, prefetch for scaling up to mass audiences, and new measurement techniques to improve the appeal of CTV to advertisers.

Yospace is also collaborating with other innovators on a number of cutting edge demonstrations, including:

SGAI with Bitmovin, including some of the latest new ad formats
SGAI with castLabs, including some of the latest new ad formats
Contingency ad breaks to unlock new inventory in live events, including an Orchestrator module with Capella Systems for monetising multiple pop-up channels
SSAI at scale for live and VOD streams
Ultra Low Latency Live Streaming at Scale powered by MPEG-DASH Events for SGAI - part of IBC's Accelerator Programme put forward by BT Media & Broadcast and Comcast, and also including RTE, GLOBO, BBC, YLE.

Tim Sewell, CEO at Yospace, said: "IBC 2025 comes at a time when there is more focus on ad revenues for streaming than ever before. Dynamic ad insertion is critical to that as it bridges the gap between streaming tech and adtech. We're bringing over a decade of specialist ad insertion experience to the show and the team will be on hand to share the latest insights and the best methods to improve monetisation."

www.yospace.com