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21/06/2002

Sightline create presentations for Londis Trade Show

Convenience store operator Londis have been working with Surrey-based Sightline to produce a range of DVD and CD presentations for this year’s Londis Spring Trade Show.
The presentation involved video recording interviews with retailers and taking background footage at Londis stores across the south and north of England. The material was used to update the Londis promotional video, which was handed out on CD-ROM to visitors to the trade show.
Sightline also used the material to produce three-speaker support presentations on DVD, for the Londis supplier conferences at the Sandown and Coventry exhibition centres. The first presentation used press-cuttings to record Londis milestones in 2001, the second focused on retailer comments about trading in the convenience market, and the third focused on the success of ‘Genesis’ - the Londis store development programme. Sightline also organised the A-V installations for the events.
“We rely on Sightline to deliver our multimedia solutions because they know exactly what we need to get our message across,” said Denise Buller, Londis Commercial Director.
“Londis and its retailers face intense competition from the major multiples. As the fastest growing symbol group in the UK, we work hard to maintain our edge. So, effective communication using the latest technology is top priority.”
Sightline is a multimedia production house based in Godalming, Surrey, offering cost-effective and creative solutions using the latest digital production resources. The company has over 15 years experience in video, CD-ROM, website, DVD and television advertising.
Sightline, www.sightline.co.uk
(GMcG)
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