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10/01/2012

Netflix Launch In UK

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Film and television lovers are set for greater competition in the home market after the world's biggest Internet streaming service launched in the UK yesterday.
US giant Netflix, a market-leading US SVOD service has made its UK debut, launching a streaming-only package for unlimited use costing £5.99 in the UK and €6.99 in Ireland.
The company is offering a one-month free trial to anyone.
Internet-connected devices capable of streaming from Netflix include smart TVs, game consoles, Blu-ray players, tablets and mobile phones.
Netflix, which has signed up 20m members since launching its online streaming service in 2007, has in recent months been busily securing deals for UK content.
Prior to the UK launch the streaming service had already secured deals with Disney UK and Ireland, Lionsgate UK, Momentum Pictures, MGM, Miramax, BBC, Sony Pictures, Twentieth Century Fox, Channel 4, ITV and all3Media.
Netflix will now become a direct competitor for Amazon-owned LOVEFiLM, which is the current UK market leader for Streaming Video On Demand (SVOD) services.
LOVEFiLM has been continuing its content rights war with US rival Netflix: a deal with Sony Pictures has become the latest in a string of deals in recent months.
Most recently LOVEFilm and Sony Pictures Television signed a major multi-year content deal giving the Amazon company exclusive streaming access to new and forthcoming Sony Pictures titles during the second subscription pay TV window, as well as catalogue titles and TV series, from June 2012.
This was the latest in a line of exclusive content deals announced by LOVEFiLM in the UK in recent months, including deals with Warner Bros., Entertainment One, Studiocanal, Disney, Momentum and Lionsgate.
(LB/GK)
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