Broadcast News

Bookmark and Share
16/01/2019

Shure Distribution UK Changes Name To Shure UK

News Image
Shure, a manufacturer of microphones and audio electronics, has announced a change in its official business name Shure Distribution UK becoming Shure UK.

The name change comes as a result of business growth since adopting a vertical market strategy in 2013. To continue sustaining this growth, it is the right time for the company to focus efforts away from third party brands, and instead direct sole attention towards Shure's success in the UK.

By refining the company's strategy and focus, Shure will increase capacity for value-added services, while also deepening end-client engagement and developing more rewarding programs for valued channel partners.

Rob Lackey, Company Director, Shure UK Limited commented: "After more than 50 years as a multi-brand distributor, Shure has grown significantly globally and in the UK, allowing us to re-focus UK business activities for continued growth in the years ahead. The removal of distribution from our trading title is also necessary to accurately reflect the diverse range of business activity that is critical to our future success. We continue to invest heavily in sales and marketing across all three vertical markets while increasingly delivering best-in-class training to our clients and the broader industry."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

10/05/2017
An Interview With The Big Wig Company
With 11 years of industry trade behind them, The Big Wig Company are experts in wig making for theatre, film and TV, producing bespoke made-to-measure
29/09/2017
PlayBox Technology Neo Delivers In UK Football
Two of Britain's largest Premier League football clubs have upgraded their broadcast channel branding and playout systems to the latest-generation Air
02/11/2017
Directors UK Partners With Televisual
Directors UK has announced that it is to partner with Televisual to host a panel session at the Televisual Factual Festival for the second consecutive
31/10/2017
NewTek Launches 2018 UK Education Awards
NewTek has launched its 2018 UK Education Awards. The awards recognise excellence in creating engaging and inspiring videos and live streams by studen
30/10/2017
HHB Appointed UK & Ireland Distributor For Non Lethal Applications
NLA began their innovative approach to create affordable, professional and dependable video playback solutions back in 2012. Now in its third incarnat
27/01/2016
Shure Mourns The Passing Of Chairman Rose L. Shure
Shure Incorporated has announced "with great sadness" the passing of its Chairman, Rose L. Shure, who passed away peacefully at her home. For more tha
27/11/2017
Ross Video Appoints ATG Danmon As UK Diamond Elite Business Partner
ATG Danmon has been appointed a Diamond Elite Business Partner by Ontario-based, Ross Video. Ross Video is one of the fastest growing manufacturers of
11/07/2017
Systems Group Expands At Shure Distribution UK
The Systems Group at Shure Distribution UK is expanding with the addition of Andrew Francis as Senior Applications Engineer and Richard Knott as Proje
07/06/2017
Shure Previews Axient Digital In UK
Shure has previewed its new wireless microphone system, Axient Digital. Announced at NAB 2017 in April, Axient Digital takes the audio performance, wi
01/06/2017
Shure UK to Exhibit At ABTT Theatre Show
Shure UK is to exhibit at this year's ABTT Theatre Show. The show will be taking place at Alexandra Palace in London on 06 and 07 June. The mainstay o
05/04/2016
New Collaboration For Yamaha Pro Audio & Shure
Yamaha Pro Audio and Shure Incorporated have announced a new collaboration that will allow customers using Yamaha CL and QL Series consoles to be able
21/03/2017
Wild Dream Films Fuels Business Growth With Facilis Shared Storage
Wild Dream Films is a multi-award winning production company based in Cardiff, UK, which has built an impressive reputation working in both the UK and
06/10/2021
Leader Europe Appoints New Business Development Manager
Leader Europe announces a new addition to its sales and customer support team with the appointment of Max Holland as business development manager. His
26/02/2019
Shure UK Appoints Associate Director And Market Development Specialist
Stuart Moots has been promoted to Associate Director, Pro Audio at Shure UK. Stuart began his career at Shure in 2013 as the Southern Regional Sales M
06/08/2013
Shure Mics Up Montreux Jazz
Shure Microphones was again the chosen supplier for this year's Montreux Jazz Festival in July, in a deal which saw the company mic up artists on the