ITV Invests In EMC Storage

A UK broadcaster has struck up a deal with EMC as part of its business transformation project and move to file-based workflow.
According to a recent statement from the EMC Corporation ITV has made a purchase of EMC Isilon scale-out NAS to provide a storage platform.
The deal will enable the television network to transition to a pan-itv HD file based infrastructure in order to store and manage all content digitally and make it available through existing broadcast channels and the online platforms.
In mid 2010, ITV announced its Transformation Plan, aimed at redesigning and refocusing the business over a five-year period.
Andrew Ioannou, Director of Strategy for ITV said:"We are delighted to have entered an agreement with EMC Isilon to support a core part of ITV’s technology platform. The deal marks continued progress of ITV’s Transformation Plan and a further step in our move towards a fully tapeless environment."
"As media businesses evolve to encompass highly diverse content creation and delivery processes, scale-out storage architectures are proving invaluable in solving many of the inherent challenges,” explains David Sallak, Chief Strategist, Media and Entertainment for Isilon, "ITV is at the forefront of content innovation and we are pleased to be working with them on this exciting project."
(LB)