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Siemens Business Services to showcase 'transformation partnership' at NAB

At NAB 2005, Siemens Business Services will demonstrate how it is working with customers to help spread the costs and minimise the risks of digital transformation.
Through its breadth of capability across IT, communications and media markets, and the expertise inherited from BBC Technology last year, Siemens will showcase its skills as the transformation partner to the global media and entertainment industry.
The industry is currently undergoing significant technology advancement, including convergence, and shifts in working practices and business models. Drawing on a portfolio of IT and business outsourcing, business and technology advice, and production modernization and content exploitation services and solutions, Siemens helps organisations integrate and streamline business and media processes, to deliver increased business performance in this rapidly changing world.
Demonstrations and presentations at the Siemens stand (SU8541) will highlight the company's ability to transition technologies to support business and media process integration.
James Healey, senior analyst at Datamonitor, said: "Siemens Business Services is likely to become a major competitor in this market. Its broadcast industry specific knowledge, skills and experience are now second to none in the IT vendor community and we expect it to substantially expand outside of its core BBC market."
"After all, broadcasters are highly talented at content creation, but they are barely interested in IT. The example of the BBC and Siemens Business Services deal is unlikely to be the last such announcement. Such an aggressive move by a relative outsider of the broadcast industry suggests that some IT vendors are beginning to see the positive longer-term prospects for outsourcing in this market."
Following Siemens' landmark deal with the BBC, it is working in partnership with the Corporation to transform its technology infrastructure, to enable enterprise-wide digital production.
Siemens' ability to invest in technology innovation, and its significant spend on research and development, which totals 5 billion euros globally per annum, will help the BBC prepare for the future, through new ways of working, whilst reducing risks and costs.
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