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04/07/2011

Dolby Digital Plus Powers China's Terrestrial Broadcast

meDolby Laboratories has announced that Dolby Digital Plus and Dolby Digital have been selected as optional technologies for China's recently released national Digital Terrestrial Multimedia Broadcasting (DTMB) Receiver Specification for set-top boxes and TVs, which will go into effect on November 1, 2011.
Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories, said: "We are honoured that Dolby Digital Plus has been included in China's national DTMB Receiver Specification. This is a significant milestone in Dolby's broadcast business and recognition of Dolby as a leading audio technology provider by the broadcast industry in China."
The release of China's national DTMB Receiver Specification adds to the growing montum of Dolby Digital Plus in China's high-definition broadcast market. This next-generation coding technology has been adopted by Chinese broadcasters such as Shenzhen Media Group, Jinan Cable, and BesTV on terrestrial, cable and IPTV platforms, respectively.
In addition, integrated circuit (IC) companies in China such as NationalChip and HiSilicon are incorporating Dolby Digital Plus into their IC solutions for high-definition set-top box products and more than 50 device makers, including Coship, Changhong, Huawei, Jiuzhou and TCL, have adopted Dolby Digital Plus in their set-top boxes or HDTVs, allowing consumers to enjoy high-definition audio on their TVs.
Dolby Digital Plus has already been adopted in many parts of the world for HDTV services, including key terrestrial specifications in France, Italy, Sweden, Poland and the United Kingdom as well as by operators in emerging markets such as India and the Middle East.
Dolby Digital Plus delivers cinema-quality audio for a richer surround sound experience over a wide range of bit rates, ensuring optimised sound quality and efficiency for the available bandwidth. It is designed to adapt to the changing demands of future entertainment delivery, while retaining backward compatibility with the existing multichannel home theatre systems in use today to deliver high-quality, next-generation surround sound. The performance and flexibility of Dolby Digital Plus is ideal for broadcasters, allowing them to deliver excellent quality while retaining the ability to decode Dolby Digital broadcast bit streams for compatibility with existing broadcast services.
Dolby Digital Plus has been included in more than 375 million products worldwide, including TVs, set-top boxes, Blu-ray Disc players, audio/video receivers and mobile phones.
(KMc/GK)
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