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05/10/2010

ITV Studios Announce Deal With BASE

ITV Studios Global Entertainment and ten-time Emmy Award winning US production company BASE Productions have concluded a significant distribution development agreement.
The parties will partner in a multi-year, exclusive deal giving ITV Studios Global Entertainment worldwide rights (excluding the US) to formats and series produced by BASE and expanding BASE's reach to the global marketplace.
The first series, as part of the new deal, is BASE Productions' top-rated Mystery 360, which will be available internationally for the first time at MIPCOM from ITV Studios Global Entertainment.
Whether it is the existence of aliens, the possibility of life after death, or sightings of strange creatures, the lure of the unknown has always been irresistible. Mystery 360 uses the latest scientific techniques to uncover whether weird happenings, myths and strange phenomena are simply illusions or real.
The series launch delves into the search for Big Foot, investigates a mysterious UFO Invasion and hunts for the ghostly spirits that haunt a US prison. Mystery 360 is the first-ever visually immersive look at unexplained phenomena, using cutting-edge technology and groundbreaking CGI.
Richard Life, Head of Co-Productions and Acquisitions at ITV Studios Global Entertainment, said: "BASE has an impressive track record in creating compelling and original programming which we believe has significant, untapped international potential. We are delighted to have come to a long-term agreement with them and we're particularly excited to launch one of their new shows in Cannes."
Mickey Stern, Co-CEO at BASE along with John Brenkus, added: "It's been very gratifying to see our shows reach a broader and broader audience in the US with all of our network partners, and over the last several years we've seen an explosion in their popularity overseas as well. By joining up with a worldwide market leader like ITV Studios Global Entertainment, we can now reach the widest audience possible and grow our business worldwide."
The deal was brokered by Gary McDonagh, Acquisitions Manager for ITV Studios Global Entertainment and Mickey Stern, Co-CEO for BASE Productions.
(KMcA/GK)
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