Broadcast News

Bookmark and Share
23/08/2010

Sony Team Up With SDI On 3D Subtitling

A provider of subtitling and localisation services to the media and entertainment industry, SDI, has announced that Sony Creative Software, a division of Sony Electronics, has adopted and integrated SDI's XML schema into their Z-Depth 3D subtitle editing application - Z Depth creates the information needed for proper placement of subtitles or menus in the 3D space of a 3D title presentation.
With over 61% of US cinema goers having now experienced 3D movies and predictions of 25 million 3D growth opportunities.
Industry-wide 3D standards are required in each element of the supply chain to ensure a unified and cost effective approach.
SDI, with its long history of innovative solutions, were invited by Sony Creative Software to aid in the development of software applications and provide recommendations for supported file formats.
After researching the range of data being produced, SDI determined a robust schema needed to be created which allows for the subtitle placement work that has been done in the initial market segment to be repurposed for downstream use.
SDI recognises the need to develop robust, standardised formats for this component of the supply chain and believes that this format is a step toward an integrated, industry-wide solution.
Dave Chaimson, VP of Worldwide Marketing for Sony Creative Software, said: "SDI's depth and range of services makes them an ideal partner for Sony Creative Software. They are respected leaders in the development of subtitle software solutions and have created many tools later adopted by the wider community.
"Our role is to create innovative and powerful tools that enhance the 3D viewing experience and the team at SDI has been fundamental to the successful adoption of the Z-Depth tool into our suite of products."
Scott Rose Global CTO at SDI commented: "3D is a game changer for the subtitling business - developing industry leading solutions is an essential part of our philosophy. Placed correctly, 3D subtitles play a vital part in enhancing the viewing experience.
"With industry-wide co-operation and a willingness to share innovative advances, we are confident that a collaborative approach between industry participants will allow us all to work together to establish a robust set of best practices."
(KMcA/BMcC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

12/03/2024
Avid Congratulates Oscar®-Winning Users For Their Creative Achievements
Avid® has congratulated its Oscar®-winning users for their creative achievements at the Academy Awards®, following the success of Oppenheimer, which c
08/09/2023
Brompton Technology's Tessera LED Powers Sony's Crystal LED VERONA
Brompton Technology has announced that Tessera LED processing solution powers Sony Corporation's new Crystal LED VERONA. These cutting-edge LED displa
30/08/2023
TNDV Puts New Sony And Panasonic 4K/HD Camera Fleet To Work
TNDV has been putting its new Sony and Panasonic 4K/HD camera fleet to work this summer for high-resolution content acquisition of live and recorded e
02/07/2012
Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time
Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the
07/11/2023
CCMA And Sony Collaborate With Unitecnic
The Corporació Catalana de Mitjans Audiovisuals (CCMA) group and Sony are collaborating with system integrator Unitecnic to provide the news channel 3
26/10/2023
Sony Continues Relationship With Vatican Media
Sony has continued its relationship with Vatican Media, the official institution within The Vatican responsible for broadcasting the Pope and The Vati
14/09/2010
Presteigne Charter Invests In Sony 3D Technology
A leading broadcast dry hire and systems rental specialists, Presteigne Charter, has announced a major expansion of its 3D facilities, following the l
12/03/2009
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors Sony Electronics and RealD are working together to provide exhibitors with
14/12/2023
Avid Announces Enhancements To Its Avid | Stream IO™ Software Subscription Platform
Avid® has announced the latest enhancements to its Avid | Stream IO™ software subscription platform for broadcast production ingest and playout, inclu
01/12/2023
Software Upgrade To LightShark Range of Multiprotocol Lighting Consoles
The LightShark range of DMX-based hardware lighting consoles from Spanish manufacturer Equipson has undergone an exciting software upgrade that introd
18/02/2011
On Sight Uses SGO's Mistika For Flying Monsters In 3D With David Attenborough
SGO Mistika, the most powerful stereoscopic 3D toolset in the industry, was used for all the stereo 3D , 2D; and its first evert 3D IMAX by London's O
10/08/2011
A/V Giants Join Forces In 'Full HD 3D Glasses Initiative'
Four audio/video giants have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, und
18/01/2008
U2 3D To Premiere In Dolby 3D At Sundance Film Festival
Dolby Laboratories, Inc. has announced that the world premiere of 3ality Digital Entertainment’s U2 3D, distributed by National Geographic Entertainme
07/12/2010
PLF Announces Three-Day 3D Training Course
Principal Large Format (PLF) has announced that it will lead a three-day training course on 3D cinema and television next January in London. Titled Ad
12/06/2002
Discreet ships plasma – the 3D internet modelling tool
Discreet have announced the availability of plasma – their professional 3D animation software for creating compelling 3D content for web interface, gr