Broadcast News

Bookmark and Share
21/06/2010

'3D Captain' Gears Up For Shrek

3D is celebrating a major relaunch and no one is celebrating more than the wizard behind the latest 3D Hollywood blockbusters.
Phil McNally, whose work is featured in the likes of Monsters vs Aliens, Kung Fu Panda and How to Train Your Dragon, is one of world's leading pioneers of 3D animation. So much so that the man, hailing from Co Down's Dundonald, has been nicknamed 'Captain 3D' by his bosses at DreamWorks.
His latest efforts can be seen in the upcoming Shrek Forever After, opening next month.
The 3D animated adventure directed by Mike Mitchell, features the voices of Mike Myers, Cameron Diaz and Eddie Murphy and is the fourth and final instalment of the popular successful Shrek series. However it is the first time that 3D has been introduced to the Shrek series, opening up a very new experience for the audience.
Phil commented: "We have seen Shrek go from the outcast ogre to a family man. So it's really midlife crisis time for Shrek."
Discussing the 3D effects Phil added: "In one scene Shrek is being chased inside a palace on a hijacked witch's broom. It is a great flying sequence with Shrek diving under arches and witches throwing pumpkin bombs at him.
"It was pretty challenging from a 3D point of view. We had to work very hard to give the audience a great ride on the broom stick without hurting anyone's eyes with the fast action."
Phil said that the recent revival of 3D cinema has only been possible due to developments in technology, such as digital projectors: "Audiences have always been ready for 3D. It's just our skills as 3D filmmakers and the technology that we have been using hasn't been able to deliver an acceptable version of 3D until just recently.
"Each film that we have made has been a learning curve. So much time at the beginning was spent on just trying to make it work," he said.
"We are past that point of the literal 3D and its getting much more interesting in terms of crafting the subconscious use of it, which is ultimately what we will endure over the long term."
Shrek Forever After opens in the UK on the 2nd July.
(BMcN)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

17/05/2017
RTW To Exhibit TM3 Series At BroadcastAsia 2017
RTW will demonstrate its TM3 series of products at BroadcastAsia 2017, Stand 6D4-01, later this month. Also on display will be the company's new TM3 1
10/05/2017
New EditShare Single-Node XStream EFS 200 And 300 Series Opens Doors
The solution delivers more affordable, high-performance, scale-out storage options for small to mid-size productions. Until today, the only option for
05/05/2017
Production News : Sky Commissions Second Series Of Jamestown
Sky has commissioned a second series of its original production, Jamestown. The eight-part drama from the multi award-winning makers of Downton Abbey,
03/07/2017
GmbH Installs Riedel's MediorNet Real-time Media Netork
Broadcast Solutions GmbH has installed Riedel's MediorNet real-time media network on board Alphaline A12, an all-new HD outside broadcast (OB) van com
08/08/2017
Is It Time You Invested In Animation?
How many times have you heard or read "Video marketing needs to be a part of your strategy in 2017"? We've all heard it before but the statistics are
23/11/2021
Appear Launches NEO Series
Appear has announced the expansion of its product portfolio with the launch of the NEO Series, a line of server-based products that combine Appear's h
17/08/2017
Production News : BBC Two Series Back In Time Returns For Second Series
The popular Back In Time strand returns to BBC Two, with Sara Cox and social historian Polly Russell hosting as a family of five head Back In Time For
18/02/2011
On Sight Uses SGO's Mistika For Flying Monsters In 3D With David Attenborough
SGO Mistika, the most powerful stereoscopic 3D toolset in the industry, was used for all the stereo 3D , 2D; and its first evert 3D IMAX by London's O
08/09/2021
Haivision and Grass Valley Fuel Real-Time Video Contribution
Haivision and Grass Valley have announced a qualified solution that enables high-quality, low latency, multi-camera live contribution into Grass Valle
29/11/2021
ITV's Kate And Koji To Return For New Series
ITV's studio sitcom Kate and Koji will return for a new second series in Spring 2022. Brenda Blethyn will return as Kate with Okorie Chukwu taking ove
19/04/2018
WORK PRO AUDIO Adds Products To LS Range Of Lighting Consoles
WORK PRO AUDIO has added two new products to its LightShark (LS) range of lighting consoles, the LS-Wing console expander unit and the four-strong ran
18/01/2008
U2 3D To Premiere In Dolby 3D At Sundance Film Festival
Dolby Laboratories, Inc. has announced that the world premiere of 3ality Digital Entertainment’s U2 3D, distributed by National Geographic Entertainme
10/08/2011
A/V Giants Join Forces In 'Full HD 3D Glasses Initiative'
Four audio/video giants have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, und
10/08/2017
Production News : Dragons' Den Returns For New Series
BBC Two has announced that Dragons' Den is to return for a fifteenth series. The latest run of 14 episodes will commence on Sunday, 20 August. Peter J
09/08/2017
Filming The Bees Nees Music Series 'Seirm'
In January each year, Glasgow plays host to the Celtic music festival Celtic Connections. The festival is held over many venues and features musicians