Broadcast News

Bookmark and Share

Snell Supports SIS Live Delivery of 3D Sports

An innovator in the digital media market have announced that SIS Live, operator of the largest satellite uplink fleet in Europe and the largest outside broadcast provider in the UK, is using the Alchemist Ph.C – HD to enable 3D conversions during live event broadcasts.
SIS Live began using Snell's Alchemist Ph.C – HD to support live 3D delivery in February, when the company participated in the O2-sponsored screening of the RBS 6 Nations Rugby tournament at 40 cinemas across the UK. The Alchemist Ph.C – HD ensured smooth conversion of left- and right-eye video from the 1080i50 production standard to the 720p60 standard required to reduce flicker and ensure high viewing quality on theatre screens.
"Snell has developed a well-earned reputation for delivering superior-quality conversion with the Alchemist product line," said Julian Boden, Head of Engineering at SIS Live. "At the last minute, in order to deliver our 3D rugby feed into the UK cinema network, we needed signals formatted in 720p60. Past experience with Snell products led me to suggest to the engineering team that Alchemist would neatly solve the problem and deliver the required quality to the end customer. We were able to take our 1080i50 output directly through the Alchemist to fulfill this requirement. The Snell solution bolted straight into our workflow and worked right out of the box."
The Alchemist Ph.C – HD is among the many systems across Snell's award-winning product portfolio that are 3D-ready and already being used to support 3D production around the world. Equipped to support image processing, live production, automation, workflow control, and distribution within the 3D environment, Snell's 3D-capable systems allow broadcasters to leverage powerful, familiar tools in meeting the rising demand for 3D content. 
SIS Live integrated the Alchemist Ph.C – HD into the 3D delivery workflow and provided both the satellite uplink and OB facilities for the RBS 6 Nations Rugby tournament. Arqiva provided the downlink at Odeon and Cineworld cinemas. During the event, produced by 3D specialist Inition, seven 3D cameras (both mirror and side-by-side rigs), along with a number of 2D cameras, captured the action. The 1080i50 output from the switcher was converted to 720p50 and then the separate left and right streams were compressed by a Sensio encoder into one 720p50 side-by-side stream at 1.5 Gbps. The resulting signal was converted to 720p60 by the Alchemist Ph.C – HD and distributed to cinemas. Dolby D audio was successfully passed through the Alchemist Ph.C – HD in data mode and delivered along with video.
"Key Snell systems feature enhancements that are targeted to the requirements of 3D production and transmission," said Neil Maycock, Chief Marketing Officer at Snell. "By integrating smoothly with other best-of-breed systems, meeting a high performance standard, and contributing valuable functionality to the 3D workflow, the Alchemist Ph.C – HD and other Snell products simplify delivery of quality 3D content."
International broadcasters will be working with the Alchemist Ph.C – HD for yet another high-profile sports broadcast as they deliver 3D coverage of the 2010 FIFA World Cup South Africa.

Top Related Stories
Click here for the latest broadcast news stories.

Leyard Unveils Luminate Ultra W Series
Leyard Europe has announced the Luminate Ultra W Series of MicroLED video wall displays, designed to bring fine-detail imagery at close viewing distan
On Sight Uses SGO's Mistika For Flying Monsters In 3D With David Attenborough
SGO Mistika, the most powerful stereoscopic 3D toolset in the industry, was used for all the stereo 3D , 2D; and its first evert 3D IMAX by London's O
A/V Giants Join Forces In 'Full HD 3D Glasses Initiative'
Four audio/video giants have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, und
U2 3D To Premiere In Dolby 3D At Sundance Film Festival
Dolby Laboratories, Inc. has announced that the world premiere of 3ality Digital Entertainment’s U2 3D, distributed by National Geographic Entertainme
Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time
Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the
PLF Announces Three-Day 3D Training Course
Principal Large Format (PLF) has announced that it will lead a three-day training course on 3D cinema and television next January in London. Titled Ad
Inition Launch New 3D HD Video Processing Unit 'StereoBrain' At BVE
Broadcast Video Expo has seen the unveiling of the StereoBrain (SB-1), a new 3D HD video processing unit developed for use in stereoscopic 3D producti
3D Entertainment Industry Looking Positive
Endless reports about the downturn of 3D cinema have emerged with claims from mainstream media that 3D cinema is over but the last few months have saw
Orad's Cost-Effective Morpho 3D Character Generator To Make Its Debut At IBC2008
Orad Hi-Tec Systems, a provider of 3D real-time graphic solutions, has announced that it will be unveiling Morpho 3D, the company's new 3D character g
Presteigne Charter Invests In Sony 3D Technology
A leading broadcast dry hire and systems rental specialists, Presteigne Charter, has announced a major expansion of its 3D facilities, following the l
Practical 3D Movie Making & Beyond Launched
Due to customer demand (and general hassling by industry colleagues!) Jack Ezra of 3D Experience Ltd, UK, has launched the Practical 3D Movie Making &
3D Camera Rigs Marketed By Offhollywood
A digital cinema company, Offhollywood, will be the first east coast US company to market with the latest Technica 3D camera rigs. These will offer ad
Beowulf Premiere Marks Dolby 3D Digital Cinema Presence In 75 Screens Worldwide
Dolby Laboratories, Inc. has announced that its Dolby 3D Digital Cinema system will be available in 75 screens in 12 countries worldwide in time for t
Teranex 2D To 3D Encoding Helps Luc Besson's Digital Factory Postproduction Facility Into 3D
Digital Factory, one of France's most advanced postproduction facilities, has selected Teranex VC1-2D-3D real-time 2D to 3D conversion technology to c
Panasonic 3D Technology Delivers Live 3D Broadcast Of Roland Garros Across Europe
Panasonic has announced that the entire 2011 French Tennis Open, Roland Garros in Paris will be broadcast live in 3D to over 17 countries across Europ