Broadcast News

Bookmark and Share

Nike 'Writes The Future' With Pro Tools

A well-known UK post facility, Grand Central Studios, has installed a new Pro Tools/ICON system supplied by Scrub, the Soho-based division of HHB Communications.
Among the first jobs to be undertaken on the new system is Nike's extraordinary Write The Future campaign.
Six months in production and aired simultaneously in 32 countries on the weekend of the Champions League final, the three-minute spot might well be the largest commercial production ever.
The ad was created by Wieden + Kennedy Amsterdam and directed by Alejandro González Iñárritu (Babel, 21 Grams).
With a supporting cast that includes Homer Simpson, it takes a humorous view of how the lives of superstar footballers including Wayne Rooney and Cristiano Ronaldo can be affected by their performances over just a few seconds on the field of play.
Sound design, music editing and mixing for TV and cinema worldwide was handled by Raja Sehgal at Grand Central Studios, ably assisted by Miles Kempton and Phaze UK. Expressing great pride in the achievements of the team and evidently delighted to contribute to such a high-profile campaign, Grand Central Technical Director Ivor Taylor describes the project as a technical tour de force, throughout which the award-winning facility relied heavily on its equipment supplier Scrub.
Raja Sehgal said: "The tracklay involved over 250 tracks laid over two HD3 systems - that was then mixed down to a single HD4.
"From there using Star Command we were mixing on the main mix stage linked with HD4 Pro Tools and our ICON HD4 - all at the same time to generate the Cinema, Television, Internet and Viral mixes for all territories."
He noted that the scale of the project almost eclipsed that of a major feature film and was considerably more intense.
"We simply couldn't have done it without the Pro Tools/ICON system already supplied by Scrub, and the additional Pro Tools equipment they were able to supply at very short notice.
"What's more, they were always happy to provide solutions to the many technical issues inevitably thrown up by a job of this complexity," continued Raja.
Speaking on behalf of Scrub, Product Specialist John Johnson said:
"We were pleased to provide technical support throughout the project - there were a few late nights, but the quality of the finished commercial makes it all worthwhile."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Central Control And Magewell Announces Production Integration
Magewell and Central Control (CC) announced that the newest version of the CC's show control application now offers integrated support for two of Mage
Digidesign Delivers Music Creation And Speed-Enhancing Features With Pro Tools 7.3 Software
Digidesign has introduced Pro Tools 7.3 software, a powerful new Pro Tools release with an array of exciting new features and speed enhancements for P
Digidesign Adds Value to Pro Tools Systems with New Ignition Pack 2 Bundles
Digidesign has released the new Pro Tools Ignition Pack 2 and Pro Tools Ignition Pack 2 Pro — powerful bundles of creative software and tools availabl
Brainstorm To Showcase Expanded Ecosystem Based On Edison PRO
Brainstorm is to showcase an expanded ecosystem based on Edison PRO, the easy-to-use and cost-effective solution for creating eye-catching live or onl
Scrub Installs Pro Tools Upgrades And Soundminer Pro To The Soundhouse
Scrub, the division of HHB specialising in post-production, recently supplied upgrades to the latest Pro Tools HD systems for all seven of The Soundho
Scrub Expands Sales Team
Scrub, HHB Communications’ Soho based post-production office, has bolstered its sales team with the addition of former Avid Product Specialist Devin W
HHB Scrub Upgrades ENVY Studios
Scrub, HHB Communications' post production division, has upgraded 12 of ENVY’s Rathbone Place and Margret Street audio post production studios to Avid
Avid Introduces Pro Tools | HD Native
Avid has introduced Pro Tools | HD Native, enabling a growing market of music and post-production professionals to tackle demanding audio projects usi
Clear-Com Appoints Technical Support Associate
Clear-Com® has appointed Dennis Low to its Singapore-based team as a Technical Support Associate. This strategic investment bolsters Clear-Com's abili
UK Show Debut For Pro Tools Dock
The Avid Pro Tools Dock is to make its UK show debut at BVE 2016 next month, it has been announced. The product is a new EUCON control surface that wo
Sonnet Ships Avid Pro Tools|HDX-Compatible Echo Express Pro Thunderbolt Expansion Chassis
Sonnet Now Shipping Avid Pro Tools|HDX-Compatible Echo Express Pro Thunderbolt Expansion Chassis Sonnet Technologies has announced that the Echo Expre
The Farm Group Gets UK’s Biggest Pro Tools HDX And v10 Installation
Scrub, HHB Communications’ Soho based post-production office, has equipped The Farm Group, one of London's leading television post production faciliti
Xilica Signs Distribution Agreement With Exertis Pro AV
Xilica® has signed a distribution agreement with Exertis Pro AV for Germany, Austria, Switzerland, Poland, and select CEE (Central & Eastern Europe) m
Scrub Adds Stephen Jones To Staff
Scrub, a division of HHB specialising in post production, has announced the appointment of Stephen Jones to the newly created position of Sales Admini
Vizrt Completes AWS Foundational Technical Review Process
Vizrt has announced the successful completion of the Amazon Web Services Foundational Technical Review process for its flagship sports analysis produc