TechnoTrend Görler And ANT Deliver User Friendly HbbTV Services

A leading set-top box provider, has announced its move into the fast emerging HbbTV market by partnering with ANT, the influential provider of software and services for digital TV.
TechnoTrend Görler has licensed the ANT Galio HbbTV Platform in order to target TV service providers and operators in the HbbTV (Hybrid Broadcast Broadband TV) retail market.
HbbTV was announced in August 2009 as a new industry initiative aimed at harmonising the delivery of broadcast and broadband TV services. Since the announcement, the specification has been submitted to ETSI for review and has received strong interest from across the industry with over 50 supporters now listed on the HbbTV website. Driven by broadcasters, software solution providers and device manufacturers, HbbTV is well positioned to deliver a scalable hybrid solution across Europe.
TechnoTrend Görler’s first satellite HD receiver with HbbTV will support flexible reception of HDTV, encrypted HD+ programmes, additional Pay TV packages and user-friendly HbbTV services. TechnoTrend Görler’s digital receivers are well known as customer orientated solutions with outstanding picture quality.
Simon Woodward, President and Chief Executive Officer of ANT plc said: "TechnoTrend Görler is a recognised global brand with an excellent deployment track record in delivering innovative products. By selecting ANT for its new range of set-top boxes, it is well placed to capitalise on the fast-growing HbbTV market. Since the ANT Galio HbbTV Platform launched, we have seen considerable interest from broadcasters in a number of European regions due to the ease with which services can be developed and launched using this platform."
Thomas Gerlach, Chief Executive Officer at TechnoTrend Görler GmbH said: "HbbTV has emerged as one of the most important influences for retailers, broadcasters and operators in recent years. The ANT team has unrivalled HbbTV experience which is key as we look to take a new range of hybrid products to market. Through the strategic partnership with ANT, TechnoTrend Görler is able to respond quickly and flexibly to customer requirements."
The first TechnoTrend Görler products to be based on ANT Galio HbbTV Platform, will be premiered at the IBC show in September 2010 and will roll-out in the German retail market in the run up to Christmas 2010.
(BMcN)