Broadcast News

Bookmark and Share
14/04/2010

3D Technology A Major Driver At NAB Hamlet Survey Reveals

Almost three quarters of visitors to NAB 2010 want to find out more about stereoscopic 3D production, according to a survey by leading test and measurement manufacturer Hamlet. The survey, which quizzed visitors over the first two days of the show, found that just 28% said that 3D was not on their agenda at the moment, while 29% had already had some experience of working in 3D.
The rich complexity of the technical challenges involved in creating good stereoscopic 3D content was reflected, with a number of issues being quoted by visitors. The largest single challenge, though, was the need to ensure absolutely perfect consistency between the two cameras, cited by 28% of respondents. And while 34% felt that these checks should be performed at the time of the shoot, a further 48% felt that quality control should be done at every stage of the process.
"This sampling of NAB visitors clearly illustrates the fact that interest in stereoscopic 3D is surging ahead," said Steve Nunney, Director of Hamlet. "It also demonstrates that everyone involved in the 3D production chain acknowledges that attention to quality is, if anything, even more important than in regular HD, putting tools like the Hamlet VidScope-3D at the very top of the agenda."
The Hamlet VidScope-3D is a comprehensive suite of test tools for HD, including precision matching of the two cameras in a stereo pair, which runs on a standard Windows computer. The VidScope-3D and the whole range of Hamlet test and measurement devices and quality control software systems can be seen at NAB on booth SU7507.
(BMcN)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

08/01/2024
Intinor Introduces High Quality HEVC Option At Hamburg Open
Intinor, Sweden’s leading developer of products and solutions for high quality video over the internet, has added a very powerful HEVC/H.265 encoder t
14/08/2023
Sphere, There And Everywhere With Prism Sound Quality
Engineer and producer Francesco Cameli, the man behind the London and Los Angeles iterations of Sphere Studios, has become one of the first people in
15/12/2023
Sustaining The Initiative In Broadcast Media Test And Measurement
Our role as a company is to develop test and measurement products for one of the most dynamic areas of human activity – the creative media business –
18/02/2011
On Sight Uses SGO's Mistika For Flying Monsters In 3D With David Attenborough
SGO Mistika, the most powerful stereoscopic 3D toolset in the industry, was used for all the stereo 3D , 2D; and its first evert 3D IMAX by London's O
18/02/2009
Inition Launch New 3D HD Video Processing Unit 'StereoBrain' At BVE
Broadcast Video Expo has seen the unveiling of the StereoBrain (SB-1), a new 3D HD video processing unit developed for use in stereoscopic 3D producti
21/04/2023
Magnifi Scoops NAB Product Of The Year Award
Magnifi has been awarded the prestigious 2023 NAB Product of the Year award in the AI and machine learning category for its flagship product, Magnifi
20/04/2023
MCX8000 Wins Product Of The Year Award At NAB 2023
ST Engineering iDirect's MCX8000 has won Product of the Year Award at NAB 2023. Broadcasters today are looking to lower CAPEX and OPEX and to be more
19/04/2023
Zero Density Displays Virtual Video Bundle At NAB 2023
Zero Density has announced ZD | Virtual Studio, a new software bundle that lowers the barrier of entry into virtual production. ZD | Virtual Studio is
18/04/2023
Brompton Technology To Demonstrate TrueLight® At NAB 2023
Brompton Technology is set to make history at the highly anticipated NAB Show in Las Vegas by demonstrating its game-changing innovation, TrueLight®,
18/01/2008
U2 3D To Premiere In Dolby 3D At Sundance Film Festival
Dolby Laboratories, Inc. has announced that the world premiere of 3ality Digital Entertainment’s U2 3D, distributed by National Geographic Entertainme
25/02/2010
50% Expect To Work In 3D Next Year
According to a poll carried out among visitors at the BVE exhibition by test and measurement specialist, Hamlet - 50% of people expect to work in a st
07/12/2010
PLF Announces Three-Day 3D Training Course
Principal Large Format (PLF) has announced that it will lead a three-day training course on 3D cinema and television next January in London. Titled Ad
02/07/2012
Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time
Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the
10/08/2011
A/V Giants Join Forces In 'Full HD 3D Glasses Initiative'
Four audio/video giants have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, und
17/06/2010
Practical 3D Movie Making & Beyond Launched
Due to customer demand (and general hassling by industry colleagues!) Jack Ezra of 3D Experience Ltd, UK, has launched the Practical 3D Movie Making &