Digital Rights Group Teams With 44 Blue Productions

A leading London based content distributor has announced a new collaboration with the award-winning Los Angeles based production company 44 Blue Productions.
The two-year deal, brokered by Isabella Zoltowski at WME Entertainment on behalf of Digital Rights Group (DRG), secures the distributor exclusive first-look access to acquire international rights to 44 Blue’s slate of programming. It also includes the creation of a development fund for new projects. All programming acquired and developed through the deal will be distributed under the DRG America banner.
Founded by Rasha and Stephanie Drachkovitch in 1984, 44 Blue is a leading supplier of non-fiction, reality, how-to, lifestyle and action-adventure programming, creating more than 150 hours of content every year for broadcast and cable networks in the US and worldwide.
As part of the first look deal, DRG has already earmarked two new projects being piloted for Tru TV for international sale and is actively discussing new projects.
Andrea Jackson, Managing Director, Acquisitions, Digital Rights Group, commented: "We are delighted to establish this new collaboration with 44 Blue, which is part of our ongoing strategy to partner with the best production talent around the world. The deal will allow us not only to acquire a wealth of programming with huge international potential but also the opportunity to tap into 44 Blue’s vast expertise to develop innovative and exciting new content."
Rasha Drachkovitch, Founder and President of 44 Blue Productions added: "This agreement will help us to maximise the global reach for all 44 Blue programming. We’re looking forward to working with DRG and sharing our library of reality, lifestyle, and action-adventure shows with the world."
(BMcN/GK)