|Gaelic television channel BBC ALBA has launched on Virgin Media's cable channel 188, making it available to all of its digital TV customers for the very first time in Scotland.
To date, BBC ALBA has only been available to those viewers with access to Sky and Freesat, with selected programmes made available on the BBC iPlayer and the Virgin Media on-demand service.
BBC ALBA will also soon be made available on Freeview and full details will be announced shortly.
Alasdair Morrison, Chairman of MG ALBA, said: "BBC ALBA now available on cable via Virgin Media is another great development for the channel with cable offering a platform to reaching out to a new group of viewers in Scotland, many of whom have been unable to enjoy our high quality Scottish programming to date."
Margaret Mary Murray, Head of Service for BBC ALBA, said: "Launching on the Virgin Media Cable network marks a significant milestone for BBC ALBA and with the channel's imminent launch on Freeview, BBC ALBA programmes will soon be available to be enjoyed by audiences across Scotland and beyond."
BBC ALBA content offers documentaries, music and sport as well as a popular daily schedule of children's programmes, local, national and international news and current affairs.