Audio Network And The Big Shot Collaborate On The ATP's Feel It Global Campaign

Audio Network has announced a deal working alongside content marketing agency, The Big Shot, in providing music for the FEEL IT global marketing campaign for the ATP - worldwide governing body of men's tennis.
Spotlighting major tennis stars, Roger Federer, Rafael Nadal and Andy Murray, the 30 and 60 second spots feature the players playing tennis against each other in the galaxy, highlighting the global nature of the tour and the star status of the players. With the music pre-cleared for all territories and all platforms, the ATP will be able to use the material worldwide at all 63 of their tournaments.
Matt Donegan MD of The Big Shot said: "Working in this way with Audio Network gave us the ability to deliver an audio solution that matched the ambitions of our client and helped create a first class soundtrack in a cost effective manner."
Audio Network licensing offered the flexibility that accommodated the needs of this particular project to the highest production standards. By providing the music cleared for multiplatform use, the ATP are now able to offer tournaments globally, the facility to customise the material, making it more relevant to their individual event without any rights complications.
Business Development Director at Audio Network, Juliette Squair said: "Working closely with Audio Network's Account Manager and Composer, The Big Shot were able to develop the music specifically for this project and have now created this evocative and exciting new identity for men's tennis - one that reflects the true status and global nature of the game. Audio Network are delighted to have been a part of this.
"Furthermore, our flexible licensing structure now facilitates the way for the ATP to develop this campaign with confidence across all other media platforms, worldwide."
(KMcA/BMcC)