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16/01/2009

Finish Post Completes Hitachi Spot For Knucklehead And CDP

Finish Post have completed work on a Hitachi spot for Knucklehead and CDP.
This thoughtful and thought-provoking spot for Hitachi is a journey on tip-toe to peel at the world and how it uses Hitachi in so many varied ways.
Beautiful images slide past, beginning with a lovely light sequence, as rotating lights are reflected in the windows of an office block.
The subtle effects work creates a gentle mood, as though you are watching over people as they go about their lives, using and benefitting from Hitachi technology. Each image is a snapshot of life, illustrating the universal reach that Hitachi has, and the filmic quality of this spot contributes to the warm feel of the commerical, reassuring us as to how seriously Hitachi takes its responsibility to care for every area of the world it touches.
Finish VFX Artist Jason Watts commented: "This was a great job with a really quick turnaround and we combined many different plates, takes and colour grades for this commercial, whilst always maintaining Charlie's beautiful photographic style."
(KMcA/BMcC)
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