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12/12/2008

Avid Improves Graphics Workflow With PostDeko For Editors

Avid Technology has unveiled PostDeko for Editors, a new AVX2 plug-in that delivers a full Deko motion graphics creation environment within Avid Media Composer NewsCutter and Symphony software. Designed for broadcasters and post-production teams looking to cut expenses and increase creativity in the graphics creation and management process, PostDeko for Editors offers an efficient way to create a unique and consistent station or programme brand for both on-air real-time graphics playback and pre or post-production. Now, editors can easily apply changes to motion graphics received from Deko systems in the art department, without the hassle of exchanging modified clips and re-rendering files.
Joe Royston, Director at WOOD TV8 in Grand Rapids, MI, said: "PostDeko for Editors truly streamlines the process of adding Deko graphics to packages in our newscast, making our workflow much more efficient, which ultimately saves us time and money.
"Gone are the days of sending graphics to editors via tape or shared drives and recreating the process from scratch. The editors are now able to quickly insert graphics using the intuitive Avid PostDeko interface and not be bogged down by the re-rendering or re-creation of graphics."
PostDeko for Editors offers all of the benefits of Avid Deko systems - a suite of real-time on-air graphics solutions designed to increase productivity and enhance creative output throughout broadcast graphics operations.
Unlike competitve graphics products, Avid's on-air graphics solutions reduce the need for additional staff training and costly specialised expertise by providing easy-to-used design tools and templates that enable customers to get productions to air quickly. Providing motion graphics with both broadcast quality and style also makes PostDeko for Editors a good solution for creating packages in post facilities.
PostDeko for Editors is compatible with Avid Media Composer and Symphony software versions 3.0 and higher and NewsCutter software version 7.0 and higher.
The AVX2 plug-in enables the full creation and editing of Deko motion graphics directly in the Avid timeline - cutting down the back and forth communication, re-creation, render and transfer time inherent where only rendered file import is available.
Patrick McLean, Director of Product Marketing at Avid Technology, said: "Previously, broadcast or post-production art departments had to recreate graphics for the edit suite and then again for the live broadcast. PostDeko for Editors cuts that prep time substantially by offering a streamlined, integrated process to effectively maintain the recognisable, familiar and interesting brand between on-air and editorial. It also enables editors to manager simple changes in the edit suite, cutting down on communication, re-creation and transfer time. As a result, broadcasters can quickly turnaround on-air segments and more effectively allocate both people and media assets.
(KMcA)
Solidmate Ltd Memory Card Hire London

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