Avid Maestro™ | Designer Delivers 3D Graphics For Athletics Championships

Avid's Maestro™ | Designer has been deployed to deliver 3D graphics in TV broadcasts of the European Athletics Championships.

The European Athletics Championships is part of the inaugural European Championships, a major new multi-sport event hosted in Glasgow and Berlin from August 02-12.

The European Athletics Championships needed a reliable and flexible graphics solution to create and deliver eye-catching 3D graphics that interfaces with the different timing and clocking systems for each sport, and other content, to captivate an expected TV audience of more than a billion viewers. It also needed to establish a visual identity that is consistent for all sports as well as with the overall European Championships' brand. As the Official Broadcast Graphics Supporter of the European Championships, Avid Maestro | Designer is helping create an impressive graphics viewer experience for this world-renowned sporting event.

"To stand out in the competitive sports media environment and boost ratings, sports organisations need to find new ways to captivate viewers," said Jason Cowan, Business Development Manager, Sports and Graphics, Avid. "Maestro | Designer enables designers to create compelling graphics and stunning 3D imagery, turning around hundreds of graphic templates deployed to 30 HDVG engines to support the many sports. It also establishes real time integration with the event's different timing and clocking systems interfaced to the official European Championship database"

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