Broadcast News

Bookmark and Share
23/10/2008

National Television Make A Rather Special Delivery Of Their Own

Who would have thought an entire cardboard city could be so pretty?
To highlight Curry's new delivery times, National Television worked in conjunction with M & C Saatchi Art Director Orlando Warner, to design a simplistic, yet eye-catching animated commercial.
The scene opens on a shiny new washing machine, which is immediately enveloped in cardboard. The box starts to turn, seamlessly multiply and form part of a unit of boxes, organically growing into the shape of a Curry's delivery van. As the unfurling continues, we pull out to reveal a perfectly geometric cardboard city, with the Currys' vans making deliveries through the day and into the night, as the sky perfectly transitions to dark and starry.
Realistic card textures and lighting from the sun and the moon needed to work in time with the script, helping to give emphasis to the key message of the original creative brief. Once again, National Television's slick and committed team, headed up by Chris Dooley, found the best possible solutions to make this cardboard world look and feel stylish.
Further information is available at: www.nottoscale.tv.
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

20/07/2017
Production News : BBC Announces New Live Broadcast Music Show
The BBC has announced a brand new six-part music series to be broadcast live on BBC One this autumn and featuring the biggest UK and international mus
18/07/2017
Production News : Three New Entertainment Shows Announced For Sky 1
Sky Original Productions have announced three new entertainment shows for Sky 1. The shows include, Sing It (working title), the first authentic a cap
17/07/2017
sonoVTS To Introduce New Videowall And IP-Enabled Broadcast Displays
Munich-based sonoVTS has announced that it will showcase improvements to its modular videowall and launch a new family of IP-optimised broadcast displ
17/07/2017
Vintage Cloud Announces New Archive Digitization And Indexing Services
Film archive digitization specialist Vintage Cloud has announced a new service designed for companies who want to monetize their valuable archive asse
14/07/2017
Production News : C4 Commissions New Shane Meadows' Drama
BAFTA-nominated Stephen Graham (This is England, '86, '88, '90, Boardwalk Empire, Taboo) stars as Joseph, a moral yet troubled man who's lost everythi
14/07/2017
Riedel Communications Appoint New UK Rental Engineer
Riedel Communications has announced the appointment of Daniel Channon as rental engineer. Based in Riedel's U.K. office, Channon will be responsible f
11/07/2017
RTS Wales Appoints Judith Winnan As New Chair
The Royal Television Society Wales Centre has announced the appointment of Judith Winnan as their new Chair. She will take up the post with immediate
11/07/2017
Production News : BBC Two Announce New Series With Chef Tom Kerridge
BBC Two has announced the commission of a new six-part series with Michellin star chef Tom Kerridge, following a group of dieters who want to achieve
07/07/2017
ChyronHego Releases New Version Of CAMIO
ChyronHego has released an all-new version of CAMIO, its industry-leading graphic asset management server, with significant improvements including the
07/07/2017
Filmscape Moves To New Premises In West London
Filmscape have made the move to their new, custom designed, West London premises. Remaining close to their roots along the A40 corridor to the West of
07/07/2017
Production News : BBC Taster Unveils New Virtual Reality App
BBC Taster has today launched a new virtual reality app. The app is available for free on Android and iOS and includes content from BBC Three and Plan
06/07/2017
Production News : Channel 4 Drama To Mentor 17 New Writers
Channel 4 Drama is to mentor and support 17 new writers as part of its talent schemes 4Stories, The Northern Writers Scheme and 4Screenwriting. With a
06/07/2017
Signiant To Showcase New Transport Architecture
Signiant Inc has announced it will showcase a revolutionary new transport architecture that furthers its mission to enable fast, secure global transpo
06/07/2017
New CEO Appointed To OTT/VOD Enabler Xstream
Michael Rasmussen has been appointed Chief Executive Officer (CEO) of OTT/VOD Enabler Xstream. He takes up his new role after successfully serving the
05/07/2017
DPA's New Mobile Studio-Quality Audio To Be On Show At IBC 2017
DPA's new d:vice MMA-A Digital Audio Interface will be on show at IBC 2017 (booth 8.D70). It will give European broadcasters their first opportunity t