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25/09/2008

Rushes Takes To Pinewood For Boyzone Promo

Irish pop boyband Boyzone are back with a new, stylish promo for the new single 'Love You Anyway' a technicolor extravaganza from Director JT at Pulse Films.
JT said he manages to capture a sophisticated, 'grown-up' Boyzone in the promo, shot at Pinewood Studios on a fabulous 'New York street scene' set oozing glamour, sharp suits, beautiful girls, choreography and a cast of Hollywood-esque extras - "a pure pop spectacle", he claimed.
Rushes' Colourist Simone Grattarola added a sophisticated grade and Emir Hasham completed VFX on this come-back masterpiece too.
Director JT said: "I wanted to create a bit of an event for the boys comeback video and the label and band wanted a big musical feel so I new it had to feel big!
"I heard of a street backlot set up in the woods at the back of Pinewood that became available.
"It was a 200 yard-long street set that doubles for London and NYC and was recently used on 'The Bank Job' and 'The Mummy' so looked 'money' from pretty much every angle.
"I wanted to re-introduce each member of the band; see what they all look like again and have them kinda meeting up, to get a real sense of reunion.
"I also wanted to give the promo a classic 50's style look, a bit 'Catch Me If You Can' style - hot, key lighting, retro art department that transformed the place from London to NY, with Simone at Rushes giving it the finished 'classic' and sophisticated grade.
"The idea was simple but involved steadily revealing 'the street' to become a musical set/back lot as the video develops.
"We introduced dancers in each scene to up the anti and add some glamour and energy.
"Inevitably, the whole street turns into a full scale musical number complete with 10 female dancers, 20 extras, cars, trucks, smoke and rain, etc.
"The band were really great to work with and seemed to be loving the whole atmosphere of the shoot and being back together again.
"All in all I think it shows in the energy and spirit of the finished video," he concluded.
(BMcC)
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