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10/03/2005

VTR completes post on new Natalie Imbruglia promo

Full-service facility VTR has carried out postproduction on 'Shiver', the latest promo from Natalie Imbruglia’s latest album 'Counting Down The Days'.
Produced by Benedict Cooper for FM Rocks, the video is directed by Jake Nava – best known for Beyonce’s Crazy in Love. The concept for the promo is loosely based on the hit movie 'The Bourne Supremacy'. The film, which is a narrative piece, is referenced throughout the promo.
The plan was to create a grainy, dirty look throughout, so Nava decided to shoot it at a high film speed. The footage was passed onto VTR’s colourist, Tom Russell, to enhance the look through the grade. “The idea was to further the Eastern Bloc feel of the film,” Russell explained. “By enhancing the grain and de-saturating the image, we were able to achieve this look in Spirit.”
VTR’s inferno Operator Tim Davies then took over. He was responsible for the main compositing shots in which we see a car crashing down narrow steps into the subway in the style of one of the sequences in The Bourne Supremacy.
“We used the plates that Jake shot to reconstruct the stair section of the subway in inferno,” Davies said. “We then animated this to provide travelling backgrounds and reflections for the green screen car shots”.
“We were still working on shots while the online edit was going on, so we had to be flexible and leave room for changes in the edit,” he added.
VTR have worked with Jake Nava on a number of projects in the past, including the recent commercial for Halifax’s Extra Thing.
(GB)
VMI.TV Ltd

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