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02/09/2008

JML Streamlines With Playbox Playout

An international communications and information technology company, PlayBox Technology has been working with London-based shopping channel JML to expand and transform its multichannel playout operation.
Following years of evolution at JML, the PlayBox Technology playout is an all-new custom-designed complete workflow solution that streamlines and extends JML's on-air capabilities.
PlayBox Technology has supplied a complete integrated automation and playout workflow. It includes CaptureBox ingest which passes material to the RAID protected central media store from which AirBoxes load and play the media to air.
A SafeBox media manager is included.
This interprets playlists and orchestrates the flow of media all the way through to playout making sure the right material is ready in the correct AirBox at the right time.
For JML, 2008 is a year of transition. The new PlayBox playout solution provides for seven channels, up from the three-on-air in 2007.
At the same time additional PlayBox capabilities allow changes to the overall JML workflow that includes the production of the infomercials that are the mainstay of its on-air content.
With PlayBox TitleBox as a part of the ingest chain, the text and graphics, which are a vital part of the infomercials, are generated and inserted prior to the media going to air.
This adds security to the transmitted media that the right information is added and QC checked in the post production process.
Syed Jaffri, Director of Broadcasting at JML, said: "JML has rapidly evolved over the last few years and our playout needed updating. As we are on air with three channels and now rising to seven, all running at or near to 24/7, a major factor in our choice for PlayBox was its reliability and support. Our target is for total automation with PlayBox Technology."
JML and JML Lifestyle 24-hour infomercial-based are at 641 and 642 on the Sky platform.
Further information is available at: www.playbox.tv.
(KMcA)
VMI.TV Ltd

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