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03/07/2008

JimJam Continues To Spread The Global Magic

Global pre-school channel JimJam, a joint venture between children's entertainment producer HIT Entertainment and broadcaster Chellomedia, is set to launch the Netherlands' largest cable operator Ziggo, as well as expand into Russia and Bulgaria in July, Wayne Dunsford, General Manager of JimJam has announced.
The new Netherlands launch will take JimJam, the first dedicated pre-school channel in the region, into approximately 400,000 additional households. Combined with recent launches on CanalDigital and UPC, the channel will soon reach almost one million subscribers in the Netherlands, making it JimJam's single biggest new market at present.
Wayne Dunsford commented: "JimJam is proving a huge success in the Netherlands and hitting close to one million viewers in only two months is a fantastic achievement."
JimJam is also launching into Russia and Bulgaria in July through the channel's new 'Middle East' feed. Showtime Arabia was the first to launch on this feed in April this year, while additional launches will see JimJam available in Arabic, English and Russian languages. The new feed will also expose the channel to the important South African marketplace.
JimJam is now available through three feeds - Italy, Central Eastern Europe and the Middle East and broadcasts in eleven territories across the globe, translated into ten languages - all achieved in just seven months since the channel was first launched.
Wayne Dunsford commented: "We are absolutely delighted with the impressive ongoing success of JimJam, which has increased its reach across the world at a fantastic rate. We are confident that the channel's exciting range of pre-school programming will continue to appeal and we look forward to welcoming even more cable operators to the JimJam family in the near future."
Ideally suited for children aged between 1 and 6, JimJam offers a fantastic mix of new and classic programming designed to engage, educate and provide a safe and trusted viewing environment for young children. The channel features some of the world's most beloved and trusted shows including 'Thomas & Friends', 'Bob The Builder', 'Barney & Friends', 'Firearm Sam', 'Angelina Ballerina', 'Pingu', 'Oswald', 'Slim Pig' and the recently acquired 'Dougie in Disguise'.
JimJam offers an enchanting and lively programming mix of the world's favourite animations, sing-along-fun with costume "song and dance" series, captivating story-telling, puppets and claymation, The channel also stimulates young minds by way of English language learning segments where children are introduced to basic English words and recurring learning blocks concentrating on colours, numbers and shapes.
The unveiling of JimJam in the Netherlands and the Middle East comes shortly after the late 2007, early 2008 roll out of the channel across Central Europe; while launches in Asia and Africa will follow shortly.
Further information is available at: www.jimjam.tv and www.hitentertainment.com.
(KMcA/JM)
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