Broadcast News

Bookmark and Share

Rushes Finishes Richmond Sausages

Rushes have completed post on a new 30 second commercial for Richmond Sausages from Quietstorm Directors Cat & Jo and Producer Ben Exley.
In the spot, protestors with placards try in vain to stop a JCB moving into a rural idyll. Only the taste of Richmond Sausages can bring the property developer to his senses. One taste transports him back to his childhood of rolling hills, kite flying, cottages and hearty, homely meals.
'JCB - The Taste That Takes You Back' is a 'commercial with a conscience' and a rural reminder of the old traditions we could so easily forget, the spot uses crash zoom effectively to transport the main character from present to past and back again in a flash.
The spot was graded by Rushes Colourist Adrian Seery and finished in Flame by VFX Artist Adam Watson.
Seery commented: "This was all about the counter zoom. Usually done on set with dolly and camera zoom, the Directors, Cat and Jo, wanted more control of the distance we travel in the zoom.
"This meant we needed to build it digitally in Flame with a combination of filmed plates, digital stills and 3D space. What we are left with is a massive pull back from our hero scene. This would have been impossible to capture on set."

Top Related Stories
Click here for the latest broadcast news stories.

Taking Back Control Of Your Archive Easily And Securely
For many years, we have been fed the line 'Use the cloud' but in actual fact, has anyone looked at the cost of using the cloud or the robustness and c
Prism Sound Fights Back Against Counterfeiters
Prism Sound is fighting back against counterfeiters who have been copying its award-winning products by launching special edition units with distincti
Martin Audio Turns The Clock Back 50 Years
Following a successful stint in North America, the Australian Pink Floyd Show (TAPFS) tribute band has returned to the UK for its #DarkSide50 Tour 202
Martin Audio brings INOTA Power Plant back to life
Described as a "powerhouse of music and visual arts", the four-day Hungarian INOTA Festival was a joint initiative between the European Capital of Cul
Angénieux To Preview New Book At NAB
Angénieux is set to preview its new 270-page book at NAB, chronicling the company's rise since its inception in 1935. There will be both a French and
Zeiss Presents Zoom Lenses At NAB
Carl Zeiss has announced its new zoom lenses from the Compact Family at NAB 2013, booth C9043. The announcement marks the first time the new CZ.2 28-8
ARRI Launches The Zoom Main Unit ZMU-4
ARRI has introduced the Zoom Main Unit ZMU-4, a modern version of the classic and ubiquitous zoom control. Rugged, weather-resistant, and ergonomicall
Audio-Technica's ATND1061DAN Ceiling Array Cerified For Use With Zoom Rooms
Audio-Technica has announced that its ATND1061DAN Ceiling Array has been certified for use with Zoom Rooms, as part of a Q-SYS system that includes th
Cooke Optics To Showcase New Varotal/i FF 19-40mm Wide Zoom Lens
Cooke Optics has announced it will be attending British Society of Cinematographers (BSC) Expo to showcase the new Varotal/i FF 19-40mm wide zoom lens
Cooke Optics Releases 19-40mm Wide Zoom In Its Varotal/i FF Range
Cooke Optics has released a 19-40mm wide zoom in its Varotal/i FF range, which joins the 30-95mm medium and 85-215mm long zooms that were launched at
Cooke Optics Releases 19-40mm Wide Zoom In Its Varotal/i FF Range
Cooke Optics has released a 19-40mm wide zoom in its Varotal/i FF range, which joins the 30-95mm medium and 85-215mm long zooms that were launched at
Cooke Optics To Launch New Zoom Lens At EnergaCAMERIMAGE 2022
Cooke Optics is to launch a new Zoom lens at EnergaCAMERIMAGE 2022, and offer Cinematographers the chance to try the new Varotal/i FF and S8/i FF rang
Dream Chip Releases AtomOne Mini Zoom Camera
Dream Chip has released its new AtomOne Mini Zoom camera, a ground-breaking miniature camera that now introduces Zoom functionality to an already impr
Atlona Integrates Zoom Rooms Solution With IP-Based AV Control
Atlona is to integrate Zoom Video Communications' popular Zoom Rooms solution with its Velocity platform. The integration will bring IP-based AV contr
FUJINON have introduced their Digi Zoom Demand product, the ERD-10A-D01, which offers one-hand control of zoom, focus and iris on the company's HD and