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11/04/2008

Concrete Edits Age Of Terror Promo For Red Bee Media

Concrete, one of the leading high-end postproduction facilities based in Soho has just recently worked on a compelling promo for a documentary portraying terrorism through the ages.
Titled 'Age of Terror', it is a powerful and impactful promo that literally explodes onto the screen.
Written, created and made by Creative Head, Sally Bowness and Director Mark Chaudoir from Red Bee Media for BBC News and Current Affairs Marketing, it features a series of slow motion explosions of iconic objects, which symbolise terrorism and terrorist events.
Concrete's Matt Hall attended the shoot and then offlined the footage.
Red Bee Media filmed a model car from the '70s, a bottle to represent the attempted terrorist event, which now forces us to abandon our water bottles when we fly, a rucksack, plane and globe - all captured exploding on a high speed camera at 10,000 frames a second, using the Pirate's Photron camera to capture these detonations at Black Island studio.
The models were adapted and made by Steve Wilsher. Special effects and explosions were by Artem. DOP Clive Norman was responsible for lighting.
Matt Hall at Concrete Post edited the footage. Flame and TK was completed at Prime Focus. The music was composed exclusively for this piece by Adamson Music with the audio design created by Munzie at Grand Central.
Mark Chaudoir, Director at Red Bee Media, said: "'The Age of Terror' promo was very challenging to make involving a very technical shoot to capture the explosions. The offline was crucial in that we wanted the explosions to have impact and therefore timings and the way they were edited with music and audio effects were extremely important in this promo.
"Matt Hall at Concrete did a superb job editing the promo using subtle ramping & reframing effects, which reinforced the impact of the promo.
"Matt worked closely with Prime Focus who imported the 10,000 frames a second tiff files from the Photron camera into the flame which then were loaded into Concrete's Avid offline.
"Throughout the whole production Matt worked closely with the composer Ged Adamson and sound engineer Munzie at Grand Central to create a really powerful and thought-provoking promo."
Mark Chaudoir has edited various high profile campaigns with Matt over the last two years, including US Promax Gold-winning 'Equator' for BBC 2, UKTV's 6 Nations campaign, News24 countdown films and recently Castrol Corporates for Ogilvy & Mather Singapore.
The four-part series, presented by Peter Taylor, will air on BBC Two on April 15 at 9pm.
Further information is available at: www.concretepost.co.uk
(KMcA/JM)
VMI.TV Ltd

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