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07/04/2008

Fremantle Catwalks Away With Beauty Reality Show

FremantleMedia Enterprises (FME) has scooped up international distribution rights to She's Got The Look, TV Land's forthcoming reality series in search of the next new face of the fashion industry, but she will be a woman 35 or older who exudes sophistication, beauty and confidence. The series is first available for sale at MIPTV. The show premieres on TV Land in the US on June 4, 2008 at 10 pm.
She's Got The Look is a six-episode series done in partnership with Wilhelmina Models, Inc. The winner receives a lucrative modeling contract with Wilhelmina and a fashion spread in SELF Magazine. Iconic supermodel Kim Alexis, who has graced the cover of more than 500 magazines, hosts She’s Got The Look. Supermodel Beverly Johnson - who made history as the first African-American model to grace the cover of American Vogue, celebrity stylist Robert Verdi and Wilhelmina President Sean Patterson are featured as judges on the series. The series is executive produced by Emmy Award-Winner Allison Grodner.
"We are so excited about this series and we're thrilled that FME shares our passion for the show," said Larry W. Jones, President, TV Land. "She's Got The Look offers a positive and global message - that beauty is timeless - and is certain to resonate with women worldwide. This deal with FME supports TV Land's commitment to create original programming for people in their 40s and 50s."
David Ellender, FME’s CEO added: "FME is continually striving to uncover new formats and original programming that speaks to a worldwide audience. We are so pleased to be
working alongside TV Land in positioning a positive reality show for a new global audience and look forward to presenting it at MIPTV."
(DS/JM)
VMI.TV Ltd

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