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01/04/2008

Rushes Help The Mob Give Polycell A Great Finish

Rushes have completed post on this humorous commercial for Polycell 'Basecoat Complete', a new undercoat for problem walls.
If you had to live with a noisy rock band next door with non-stop partying and vibrating walls, you could do worse than to invest in 'Basecoat Complete' as the clever young couple in the commercial discover. They need to wear ear protectors as they cover up the cracks in the wall made by the decibels from next door - they've even provided the family pooch with a set and he's covering his ears with his paws!
The room shudders, a cup falls to the floor and breaks, but the couple know that everything will be ok with 'Basecoat Complete'.
Directed by Michael Williams and produced by Shaun Nickless for The Mob Film Company, this 20-second commercial is an amusing little spot.
Rushes' Colourist Simone Grattarola said: "There were two elements to this film. The couple painting their house and the heavy metal band playing next door. We created two distinct looks. The first for the couple was bright and airy with warm skin tones and clean whites and in the contrasting room, shot in the same light, we created a dark and desaturated 'rock concert' mood.
"To do this, we darkened down the whole picture, then using multiple channel correction, to help give a sense of light coming in from gaps in the curtains, we tracked our created 'light sources' as the protagonists moved in frame."
Flame Artist Matt Jackson then created and accentuated the cracks in the walls together with the transition through the wall between the two very different environments.
Rushes is one of the world's leading post production facilities. Further information is available at: www.rushes.co.uk.
(KMcA/JM)
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