Broadcast News

Bookmark and Share

Confident Canine Stars For VW

A 3D canine is the star of a new TV commercial that has been created by DDB London.
Directed by Noam Murro, VW Polo Dog is a 30 second spot that started airing recently in the UK with post production handled by Framestore CFC.
The 'hero' - a white Jack Russell - sitting in the front of his mistresses' car and belting out the opening lines of Spencer Davis Group's 'I'm a Man' sets the scene with "Well my pad is very messy and there's whiskers on my chin," but abruptly, the advert cuts to 'Jack' accompanying his mistress as she waits in line in a bank.
He appears distinctly subdued and is muttering the song (Acapella - as the backing band has disappeared) under his breath.
The spot continues in this vein, switching back and forth between the dogs' contrasting demeanours - breezily confident in the car, timorous outside it.
At the end the tag - 'Polo confidence' - is superimposed over a final shot of the car speeding along, and we cut to a final logo shot.
VFX Supervisor Stephane Allender attended the four-day shoot in LA: "It was a pretty straightforward process," he recalled, "not least because the dog was so beautifully trained.
"All of the interior shots of him trembling and cowering - those were all reactions he could do on command. Not only were no animals harmed during the making of this film - they weren't even disconcerted!"
The three and a half weeks of post that followed were largely concerned with the animating, texturing, matching and fine-tuning of the 3D elements.
Allender painted out the whole of the dog's muzzle. This was tricky in some shots where the dog is seen through the car's reflective windows - made necessary because open windows would have been too windy for the dog.
Meanwhile, CG Lead, Diarmid Harrison-Murray started by getting good camera track and then object track of the dog so that the 3D dog head could be properly aligned with the real one.
"We made a whole 3D dog's head, even though we knew that it would probably just be the muzzle that was used," said Harrison-Murray, "because this gave Stephane plenty of leeway to play with when compositing."
The dog was built and animated using Maya and rendered with Mental Ray.
Leading the animators was Senior Animator Dale Newton. "We had to make a dog rig that could move convincingly," he said,
"Whose lips were flexible enough to do things that a real dog's would, but that would also go that tiny bit further. Dog lips are potentially far more flexible than human lips - they can flap around in a much more mobile way than ours can."
Newton points out that the 'animation' of the dog while mumbling was not a 3D job - Allender created it all with a mixture of in-camera footage and a little Flame magic.
A final touch was the Telecine, created by Senior Colourist Steffan Perry, who said: "The aim was to keep the spot looking warm and upbeat - the final 'hero' shot of the dog in the car has a slight, but distinct, golden glow to it."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Making Connections With TUK
Emerging from the telecoms liberalisation of the early 1980's, London based TUK originated as a manufacturer of connectors and accessories for voice.
Clear-Com's LQ Series Making New Communication Connections
Clear-Com has announced that it will present the latest updates to its LQ Series of IP interfaces at IBC 2017. The enhanced LQ Series adds SIP capabil
Production News : Peter Kay's Car Share To Return
Peter Kay has announced that his show Car Share is to return to BBC One for two new specials. The comedian confirmed the news during an appearance on
Canford Uses 3D Printing Technology
Canford has successfully utilised in-house 3D printing technology to improve productivity within the company's fibre termination department. Canford s
Vattenfall Solar Team Equips Solar Car Convoy With AVIWEST Solution
AVIWEST has announced that the Vattenfall Solar Team recently equipped its solar car convoy with AVIWEST's AIR Series ultra-compact HEVC bonded-cellul
Zylia Unveils Additions To Its 3D Audio Recording And Production Portfolio
Zylia has unveiled two major additions to its industry-leading 3D audio recording and production portfolio: the ZYLIA ZR-1 portable recording device a
NewTek Releases The LightWave 3D 2019
NewTek has released the LightWave 3D® 2019, a new edition of the production-proven graphics and animation package that refines the artist's workflow t
Avid Maestro™ | Designer Delivers 3D Graphics For Athletics Championships
Avid's Maestro™ | Designer has been deployed to deliver 3D graphics in TV broadcasts of the European Athletics Championships. The European Athletics C
On Sight Uses SGO's Mistika For Flying Monsters In 3D With David Attenborough
SGO Mistika, the most powerful stereoscopic 3D toolset in the industry, was used for all the stereo 3D , 2D; and its first evert 3D IMAX by London's O
U2 3D To Premiere In Dolby 3D At Sundance Film Festival
Dolby Laboratories, Inc. has announced that the world premiere of 3ality Digital Entertainment’s U2 3D, distributed by National Geographic Entertainme
A/V Giants Join Forces In 'Full HD 3D Glasses Initiative'
Four audio/video giants have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, und
Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time
Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the
PLF Announces Three-Day 3D Training Course
Principal Large Format (PLF) has announced that it will lead a three-day training course on 3D cinema and television next January in London. Titled Ad
3D Entertainment Industry Looking Positive
Endless reports about the downturn of 3D cinema have emerged with claims from mainstream media that 3D cinema is over but the last few months have saw
LipSync Provides Full VFX Work For 'Show Dogs'
LipSync has provided full VFX work for the upcoming family comedy, 'Show Dogs', which hits UK cinemas tomorrow, Friday 25 May. Grading and post-produc