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07/12/2007

English And Pockett Commissions Golden Square For '9X' Idents

Golden Square was commissioned by English and Pockett to create a series of idents for 9X, a brand new flagship channel for Indian broadcaster INX Media Private Ltd.
The 9X campaign '9 TIMES MORE ON 9X' is the biggest launch campaign in Indian television history.
Directed by Rob Kelly, the creative concept behind the idents draws on a separate emotion for each channel; Tranquillity, Love, Laughter, Fear and Wonder.
"The fascinating thing about the designs for these idents, was the way that each one had a completely different identity, while staying true to the look and feel of the overall branding," commented 3D animator Dave Child.
"As a result, each ident required a unique approach, both in terms of software and technique – ranging from a very humorous animation for Laughter, to the dark and disturbing imagery of Fear."
3D animation was completed using Maya 8.5, and included a bespoke dynamic simulation of thousands of photoreal rose petals representing ‘Love’.
www.goldensq.com/news/stories/2007/Dec/9x
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