Broadcast News

Bookmark and Share
12/11/2007

Sit-Up Channels Installs Chyron HD/SD-Switchable HyperX Graphics Systems

Chyron Corporation has announced that UK-based shopping broadcaster, sit-up channels, a Virgin Media company, has installed seven Chyron HD/SD-switchable HyperX graphics systems.
The HyperXs, driven by Chyron's breakthrough interFuse Technology, Lyric PRO, provide sophisticated graphics for sit-up channel's bid tv, price-drop tv and speed auction tv channels on cable, satellite and Freeview platforms.
Based on a retail TV concept, the family of channels gives their customers more - selling quality products at bargain prices. The dynamic pricing model, where the price moves depending on demand, means every buyer pays the lowest price. Earlier this autumn, the channels extended their offering to customers by adding the choice of size or colour for many of the product ranges. Sit-up channels selected Chyron's HyperX graphics systems to handle the extra graphics this requirement needed to display different sizes, colours, stock levels and price.
Chyron's powerful LEIF API enables real-time graphics display, based on data from sit-up channels' Sales Management System. The API uses the powerful Lyric PRO render engine and allows sit-up channels' software designers complete access to all Lyric PRO features, including 3D graphic object manipulation and creation, and data binding for automated control of graphic elements.
"The installation of the Chyron systems has been highly successful, allowing us to launch the new product choice to our customers on time. We needed a graphics engine that could fully integrate with our Sales Management System and deliver outstanding graphics that could cope with our dynamic method of selling. The Chyron systems have met all of our launch expectations, with the expectation of increased use of the 3D functionality offered by Lyric in the New Year," commented Robin Hawkins, sit-up channels' Head of Commercial Development.
"We are delighted to announce this sale to sit-up channels. The fast-moving nature of sit-up channels' live broadcasts requires a sophisticated system that can keep up with the action. The integration of the LEIF API with sit-up's management system further highlights Chyron's workflow capabilities," added David Ward, Chyron's VP and General Manager, EAME.
For more information about Chyron products and services, please visit the company websites at:
www.chyron.com
www.chytv.com
(DS)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

05/06/2024
EvertzAV To Showcase Eco-System Of IP Routable Products And Solutions
EvertzAV, a division of Evertz, the global leader in providing professional A/V over IP solutions, is to participate at InfoComm 2024 where it will sh
20/06/2024
Fremantle Secures Global Deal With Pluto TV
Fremantle has secured a global deal with Pluto TV to distribute 25 FAST channels across 13 countries, with each channel being specifically curated for
17/06/2024
NOA To Participate At 2024 ASBU Radio & TV Festival
NOA GmbH is to participate in the 24th edition of the ASBU Radio & TV Festival & Convention. The event, held in collaboration with Tunisia's Ministry
17/06/2024
Large Deployment Of An AEQ Intercom System At Channel One TV In Ghana
The integration of a complete Intercom system was recently completed at the Citi TV studios, now rebranded as Channel One TV in Tesano, Ghana. With th
07/06/2024
Clubber TV To Utilise Magnifi
Clubber TV, a leading platform for live and on-demand sports in Ireland, will be utilising Magnifi, an AI-powered highlight generation platform, for c
12/11/2010
Germany's MDR Further Expands Chyron Portfolio
Chyron has announced that MDT, based in Leipzig, has expanded its already extensive Chyron portfolio. The German broadcasters, a long-standing Chyron
18/07/2005
Chyron announces major Duet Hyperx sales to German broadcast duo
As a result of Chyron Corporation’s major framework agreement with German broadcaster ARD, Chyron has announced two key multiple sales of its flagship
07/09/2007
Chyron Demonstrates High Performance HD/SD Graphics Systems And Interfuse Technology Workflow
Chyron is demonstrating its three new graphics systems and interFuse workflow solution, to the European broadcast market at IBC. Already being adopted
12/03/2013
Chyron to Acquire Hego Group
Chyron Corporation, provider of Graphics as a Service for on-air and digital video applications, announced that it has signed a definitive agreement t
08/08/2008
Nigeria's Channels TV Uses Chyron Graphics Workflow For Local News
Chyron, providers of digital and broadcast with web, mobile, HD, 3D and newsroom integration solutions, have announced that Nigeria-based broadcaster,
29/09/2023
Chyron Reports Successful IBC 2023
Building on the momentum of major product announcements and award wins at NAB Show earlier this year, Chyron last week concluded a successful showing
15/01/2008
Chyron Online Launch
Chyron has announced a powerful and innovative change in how graphics can be created for digital video and the Internet with the launch of Chyron Onli
25/04/2022
Suite Of Robust Chyron Products On Display At NAB Show 2022
Chyron has announced the robust suite of Chyron products on display at the 2022 NAB Show, April 24-27, in Las Vegas. At Booth N2613 at the Las Vegas C
20/06/2008
Singapore's Temasek Polytechnic Chooses Chyron For Educational Training
Chyron, a provider of web, mobile, HD, 3D and newsroom integration solutions, has announced the launch of a major installation at Temasek Polytechnic
02/05/2007
Chyron Corporation Installs Graphics Systems At NDR
Chyron Corporation has announced its continued commitment to the German broadcast market with a major installation at Nord Deutscher Rundfunk (NDR) ba