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12/11/2007

Sit-Up Channels Installs Chyron HD/SD-Switchable HyperX Graphics Systems

Chyron Corporation has announced that UK-based shopping broadcaster, sit-up channels, a Virgin Media company, has installed seven Chyron HD/SD-switchable HyperX graphics systems.
The HyperXs, driven by Chyron's breakthrough interFuse Technology, Lyric PRO, provide sophisticated graphics for sit-up channel's bid tv, price-drop tv and speed auction tv channels on cable, satellite and Freeview platforms.
Based on a retail TV concept, the family of channels gives their customers more - selling quality products at bargain prices. The dynamic pricing model, where the price moves depending on demand, means every buyer pays the lowest price. Earlier this autumn, the channels extended their offering to customers by adding the choice of size or colour for many of the product ranges. Sit-up channels selected Chyron's HyperX graphics systems to handle the extra graphics this requirement needed to display different sizes, colours, stock levels and price.
Chyron's powerful LEIF API enables real-time graphics display, based on data from sit-up channels' Sales Management System. The API uses the powerful Lyric PRO render engine and allows sit-up channels' software designers complete access to all Lyric PRO features, including 3D graphic object manipulation and creation, and data binding for automated control of graphic elements.
"The installation of the Chyron systems has been highly successful, allowing us to launch the new product choice to our customers on time. We needed a graphics engine that could fully integrate with our Sales Management System and deliver outstanding graphics that could cope with our dynamic method of selling. The Chyron systems have met all of our launch expectations, with the expectation of increased use of the 3D functionality offered by Lyric in the New Year," commented Robin Hawkins, sit-up channels' Head of Commercial Development.
"We are delighted to announce this sale to sit-up channels. The fast-moving nature of sit-up channels' live broadcasts requires a sophisticated system that can keep up with the action. The integration of the LEIF API with sit-up's management system further highlights Chyron's workflow capabilities," added David Ward, Chyron's VP and General Manager, EAME.
For more information about Chyron products and services, please visit the company websites at:
www.chyron.com
www.chytv.com
(DS)
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