Broadcast News
07/11/2007
David Lammy Launches Advanced Apprenticeship In Media Production
The Minister for Skills David Lammy has visited the BBC in Manchester to officially launch the UK's first-ever Advanced Apprenticeship in Media Production.
The BBC, ITV Granada, Lime Pictures and the Red Production Company are some of the companies backing the initiative, which has been devised and funded by Northwest Vision and Media, Skillset, the BBC and the Learning and Skills Council.
This is the first time an apprenticeship scheme has been developed specifically for the media industry by the media industry with quality of training in mind.
Nearly 300 young people aged 16-22 from Bolton, Preston, Manchester, Salford and Southport applied for the 18-month apprenticeships. Thirty-five per cent of the first intake of 20 apprentices are from minority ethnic backgrounds.
The apprentices will combine college study while working in TV, radio, post production, online and emerging new technologies. They will be given roles such as production runner, production assistant, production secretary and web assistant. The apprenticeship will result in a NVQ Level 3 qualification.
The pilot scheme is a timely action as the region is repositioning itself as a major media hub following the BBC's decision to relocate five departments to Salford. It is expected that 1,500 jobs will be relocated to the site, but estimates for the total number of jobs that mediacity:uk at Salford will create is up to 15,500, of which approximately 4,000 will be media jobs (including the BBC).
Skills Minister David Lammy said the new apprenticeship was an exemplary model of a sector-sensitive approach to delivering relevant, structured and high-quality training to address skills gaps and shortages - both now and in the future.
Lammy said: "Any parent or teacher can tell you the huge appetite young people have for careers in media and new media. This new scheme addresses that appetite and is a great example of how employers, unions, public bodies and Sector Skills Councils can work together to deliver pathways for our young people into good careers."
"This new apprenticeship represents an innovative way to meet employers’ needs in skills provision. The North West's repositioning as a major national and international media hub will only realise its full potential with a steady supply of labour that has the skills to match what industry needs."
"These 20 young people and the skills they will learn is a crucial element in the supply chain. I congratulate the successful candidates and all the partners - Northwest Vision and Media, BBC, Skillset and the LSC - who have worked tremendously hard to make this scheme a reality."
Lynne McCadden, Managing Director of Vision and Media, which works on behalf of the region's TV, film, radio and digital content industries, said: "This is the first opportunity for young people who don't have GCSE maths or English, to still be able to apply for an apprenticeship which offers so much potential for their future career."
Margaret McClelland, Development Executive BBC North Project, said the scheme would help to provide the skilled workforce needed for the development of mediacity:uk at Salford Quays. She said: "Recruiting young people from different backgrounds, different cultures and with different life experiences will ensure that our programming continues to be innovative and truly resonates with all our audiences."
Dinah Caine, Skillset’s Chief Executive, said: "With the Northwest set to become one the biggest media hubs in the UK, we are working in the region and across the North to help ensure a diversity of talent makes the most of the opportunities. The production apprenticeship scheme is just one of the ways we can ensure this. We have already had interest from other regions and the Nations, with both Yorkshire and Wales keen to run pilots."
John Korzeniewski, Learning and Skills Council Regional Director North West, said: "This is a fantastic opportunity for a group of young people who would not usually have been able to break into the world of broadcasting, to make their dreams a reality.
"The programme underlines the vital part apprenticeships play in boosting the skills of young people and equipping them with the skills that employers need for the future."
(DS)
The BBC, ITV Granada, Lime Pictures and the Red Production Company are some of the companies backing the initiative, which has been devised and funded by Northwest Vision and Media, Skillset, the BBC and the Learning and Skills Council.
This is the first time an apprenticeship scheme has been developed specifically for the media industry by the media industry with quality of training in mind.
Nearly 300 young people aged 16-22 from Bolton, Preston, Manchester, Salford and Southport applied for the 18-month apprenticeships. Thirty-five per cent of the first intake of 20 apprentices are from minority ethnic backgrounds.
The apprentices will combine college study while working in TV, radio, post production, online and emerging new technologies. They will be given roles such as production runner, production assistant, production secretary and web assistant. The apprenticeship will result in a NVQ Level 3 qualification.
The pilot scheme is a timely action as the region is repositioning itself as a major media hub following the BBC's decision to relocate five departments to Salford. It is expected that 1,500 jobs will be relocated to the site, but estimates for the total number of jobs that mediacity:uk at Salford will create is up to 15,500, of which approximately 4,000 will be media jobs (including the BBC).
Skills Minister David Lammy said the new apprenticeship was an exemplary model of a sector-sensitive approach to delivering relevant, structured and high-quality training to address skills gaps and shortages - both now and in the future.
Lammy said: "Any parent or teacher can tell you the huge appetite young people have for careers in media and new media. This new scheme addresses that appetite and is a great example of how employers, unions, public bodies and Sector Skills Councils can work together to deliver pathways for our young people into good careers."
"This new apprenticeship represents an innovative way to meet employers’ needs in skills provision. The North West's repositioning as a major national and international media hub will only realise its full potential with a steady supply of labour that has the skills to match what industry needs."
"These 20 young people and the skills they will learn is a crucial element in the supply chain. I congratulate the successful candidates and all the partners - Northwest Vision and Media, BBC, Skillset and the LSC - who have worked tremendously hard to make this scheme a reality."
Lynne McCadden, Managing Director of Vision and Media, which works on behalf of the region's TV, film, radio and digital content industries, said: "This is the first opportunity for young people who don't have GCSE maths or English, to still be able to apply for an apprenticeship which offers so much potential for their future career."
Margaret McClelland, Development Executive BBC North Project, said the scheme would help to provide the skilled workforce needed for the development of mediacity:uk at Salford Quays. She said: "Recruiting young people from different backgrounds, different cultures and with different life experiences will ensure that our programming continues to be innovative and truly resonates with all our audiences."
Dinah Caine, Skillset’s Chief Executive, said: "With the Northwest set to become one the biggest media hubs in the UK, we are working in the region and across the North to help ensure a diversity of talent makes the most of the opportunities. The production apprenticeship scheme is just one of the ways we can ensure this. We have already had interest from other regions and the Nations, with both Yorkshire and Wales keen to run pilots."
John Korzeniewski, Learning and Skills Council Regional Director North West, said: "This is a fantastic opportunity for a group of young people who would not usually have been able to break into the world of broadcasting, to make their dreams a reality.
"The programme underlines the vital part apprenticeships play in boosting the skills of young people and equipping them with the skills that employers need for the future."
(DS)
Top Related Stories
Click here for the latest broadcast news stories.
04/12/2024
STREAMING FACTORY Leverages QuickLink's End-To-End Video Production Solutions
STREAMING FACTORY has leveraged QuickLink's end-to-end video production solutions to enable an exceptional hybrid event experience for over 1200 atten
STREAMING FACTORY Leverages QuickLink's End-To-End Video Production Solutions
STREAMING FACTORY has leveraged QuickLink's end-to-end video production solutions to enable an exceptional hybrid event experience for over 1200 atten
06/12/2024
Top Three Contenders For BBC Young Sports Personality Of The Year Announced
The top three contenders for BBC Young Sports Personality of the Year 2024 have been announced live by Greg James on BBC Radio 1 Breakfast. Each one h
Top Three Contenders For BBC Young Sports Personality Of The Year Announced
The top three contenders for BBC Young Sports Personality of the Year 2024 have been announced live by Greg James on BBC Radio 1 Breakfast. Each one h
21/08/2017
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
29/06/2017
Future Film Skills – An Action Plan
The BFI has launched Future Film Skills – An Action Plan at the House of Commons alongside the Culture Secretary, Karen Bradley, and producer Barbara
Future Film Skills – An Action Plan
The BFI has launched Future Film Skills – An Action Plan at the House of Commons alongside the Culture Secretary, Karen Bradley, and producer Barbara
12/05/2011
New Skillset Apprentice Scheme Launched
Ten new media apprentices will get the chance to contribute to the BBC's Olympic output next year thanks to a new initiative launched recently by Skil
New Skillset Apprentice Scheme Launched
Ten new media apprentices will get the chance to contribute to the BBC's Olympic output next year thanks to a new initiative launched recently by Skil
22/08/2019
ScreenSkills To Invest £488,000 In Training For UK Film Industry
ScreenSkills is to invest £488,000 in training for the UK film industry including measures to tackle identified gaps in leadership and management skil
ScreenSkills To Invest £488,000 In Training For UK Film Industry
ScreenSkills is to invest £488,000 in training for the UK film industry including measures to tackle identified gaps in leadership and management skil
11/02/2011
Creative Process Showcases Skillset Apprenticeship To Media Employers At BFI Event
London-based training provider, Creative Process, will be bringing together a range of the UK's most exciting media companies and young apprentices to
Creative Process Showcases Skillset Apprenticeship To Media Employers At BFI Event
London-based training provider, Creative Process, will be bringing together a range of the UK's most exciting media companies and young apprentices to
20/10/2004
Skillset online consultation with interactive media industry launched
Skillset has launched the largest online consultation with the interactive media industry ever staged. Over the next two months people working in the
Skillset online consultation with interactive media industry launched
Skillset has launched the largest online consultation with the interactive media industry ever staged. Over the next two months people working in the
22/03/2013
Creative Media Celebrates £10m Skills Boost
Creative Media employers are celebrating following the Government’s Budget announcement yesterday that up to £10m over two years will be invested into
Creative Media Celebrates £10m Skills Boost
Creative Media employers are celebrating following the Government’s Budget announcement yesterday that up to £10m over two years will be invested into
08/02/2011
Skillset Apprenticeship Opens Up New Pathways
Skillset has joined forces with some of the UK's biggest broadcasters to pioneer a new pathway into the industry with the introduction of the advanced
Skillset Apprenticeship Opens Up New Pathways
Skillset has joined forces with some of the UK's biggest broadcasters to pioneer a new pathway into the industry with the introduction of the advanced
19/03/2010
Skills Gaps Warning On Creative Media
Major research launched by Skillset has revealed skills gaps and shortages in the rapidly changing media landscape. It is predicted that the creative
Skills Gaps Warning On Creative Media
Major research launched by Skillset has revealed skills gaps and shortages in the rapidly changing media landscape. It is predicted that the creative
16/05/2008
£2.8 Million Invested In Media Skills For The Region
The media and digital industries within the Northwest are set to benefit from a £2.8 million cash injection to further boost media skills development
£2.8 Million Invested In Media Skills For The Region
The media and digital industries within the Northwest are set to benefit from a £2.8 million cash injection to further boost media skills development
21/06/2007
Skills Focus Calls Aspiring Media Professionals For UTV Funded Training Scheme
A new training scheme, Skills Focus, funded by UTV in association with Northern Ireland Screen, offers people interested in developing a career in the
Skills Focus Calls Aspiring Media Professionals For UTV Funded Training Scheme
A new training scheme, Skills Focus, funded by UTV in association with Northern Ireland Screen, offers people interested in developing a career in the
21/08/2006
Welsh summer school to develop students' media skills
Students from Gwent secondary schools have taken part in a summer school that is part of a pioneering First Campus project called ‘Media4Schools’. The
Welsh summer school to develop students' media skills
Students from Gwent secondary schools have taken part in a summer school that is part of a pioneering First Campus project called ‘Media4Schools’. The
23/05/2006
Gloucestershire to benefit from media skills development programme
A brand new scheme that will provide free training for media businesses and freelancers in Gloucestershire over the next two years has been announced.
Gloucestershire to benefit from media skills development programme
A brand new scheme that will provide free training for media businesses and freelancers in Gloucestershire over the next two years has been announced.