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17/08/2007

Mother-Daughter Relationships Examined In Award Winning Lifestyle Series

Zodiak Television World has announced, 'Like Mother Like Daughter', has been awarded Best Format in Finland's prestigious Media and Message event. The Format Finlandia prize is given every year to the best format created in Finland judged to have the most international potential.
Like Mother Like Daughter, was a ratings winner when it aired in Finland on the commercial channel Nelonen earlier this year.
The lifestyle format, produced by Zodiak's Broadcasters Oy in Finland, is a feel good programme that focuses on the strong, often stretched, and loving relationships between mothers and daughters. Every episode sees a duo transform each other through restyling clothes, revamping hairstyles and creating a new look with make up.
Like Mother Like Daughter was recently licensed by SBS in Belgium and B92 in Serbia.
Saku Tuominen, creative director of Broadcasters, who produced the series said: "As with all good formats, the basic idea is extremely simple. Conflict mixed with love and affection between mothers and daughters is one of the universal truths."
The second season of the format, the celebrity version of Like Mother Like Daughter, will air this September on Nelonen in Finland.
Heather Stevenson, President of Zodiak Television World who are distributing the format internationally, added: "This is a strong format, especially for female and lifestyle channels, and brings something fresh to the makeover genre."
(DS/SP)
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