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20/07/2007

Sonic Extends Relationship with Adobe for High Definition Authoring

Sonic Solutions has announced that it has extended its relationship with Adobe Systems by licensing Sonic's AuthorScript BD for use within a range of the company's applications.
Sonic said that Adobe has joined a growing list of top-tier technology companies including Microsoft, Samsung, Pioneer, and Broadcom, trusting Sonic technology to deliver compelling next-generation high-definition experiences.
Backed by Sonic's Hollywood-proven compatibility and reliability, AuthorScript BD SDK provides application developers with a cost-effective and trouble-free way to add rich, Blu-ray Disc authoring to their multimedia, video and audio applications. Offering a comprehensive feature set, AuthorScript-enabled products allow video professionals and consumers alike to easily produce dramatic discs with advanced navigation systems, sophisticated behaviors, and stunning menu designs.
"Adobe's vote of confidence adds to the considerable momentum Sonic has achieved in its mission to bring HD authoring, recording and playback solutions to market," said Mark Ely, Sonic's Executive Vice President of Strategy.
"This win, coupled with other announced agreements, underscores Sonic's standing in the industry and further validates our decision more than two years ago to wholeheartedly commit to enabling the new, high-definition optical formats. With software solutions now available across the HD value chain, Sonic is well positioned to take advantage of the near-simultaneous rollout of HD-capable hardware and content in industries such as professional video production, home video, consumer electronics, and personal computing," said Ely.
Developed by Sonic's Advanced Technology Group, AuthorScript BD is part of the company's extensive portfolio of technologies being licensed by technology leaders to enable not only Blu-ray Disc authoring, but also recording, navigation and playback of DVD, HD DVD, and other emerging media formats.
In addition to powering third party applications and consumer electronic devices, Sonic's Roxio-branded applications are featured in the first wave of high-definition desktop and notebook computers.
Visit Sonic Solutions at www.sonic.com
(SP/KMcA)
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