Stage One Provide The Scene For New Fiat Bravo

The Stage One Interpretation Department was called into action for Event Management and Print Company, Tebays, when they were asked to provide the scenic elements for the press and dealer launch of the new Fiat Bravo.
The format for the launch event mirrored the Fiat Bravo’s latest TV advertisement campaign, with the structural pieces all built by Stage One to resemble the outdoors, with snow, rock, ice and grassy areas all forming integral parts of the design.
“The fact that the structures took their design cues from the TV ad provided us with our greatest challenge, as we had to ensure that the scenic elements were not just vaguely interpreted, but realised with exceptional precision,” said Neil Franklin, Project Manager – Interpretation.
To produce the scenic elements Stage One’s sculptors and painters hand carved a number of polystyrene blocks, then scenically painted them to take on the appearance of rock, snow or ice. These were used at various positions in the event structure, including in the main presentation area, on the stage and around the entrance, with the structure for the latter being given an extra durable polymer concrete finish.
The team also gave the reception area an outdoors, chilly feel by building a perspex ‘ice’ sculpture and a reception desk, which was clad in a combination of different types of translucent vac formed mouldings, which were scenically treated to again look like snow and ice, providing an attractive structure for creative lighting.
In addition to the interpretation elements, Stage One built a circular stage, fronted by a scenically painted 20m x 4m cyclorama and inset with plasma screens. The central section revolved 180 degrees to reveal the Fiat Bravo hidden behind ice-like gauze and then revolved 180 degrees again to fully reveal the car. A second car was displayed on a ‘rock/grass’ plinth.
Stage One produced a number of unusual graphics including large scale exterior Contravision graphics that covered all the external windows and 10 specially built freestanding acrylic plinths with graphics directly applied.
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(DS)