Broadcast News

Bookmark and Share

Gearbox Purchases Alchemist Ph.C HD Converters

Snell & Wilcox has announced that GearBox (Sound and Vision) Limited, has purchased two Alchemist Ph.C - HD motion compensated HD standards converters.
GearBox is among the first rental companies in Europe to offer its clients the unparalleled performance of the Alchemist Ph.C - HD, which complements the company’s extensive stock of HD VTRs and non-linear editing systems to enable delivery of high-quality HD content to just about any broadcast market.
“Snell & Wilcox offer some of the best-engineered and flexible video solutions on the market,” said Richard Eastwood, Managing Director of GearBox.
“The company’s products have proven to be as invaluable as the proverbial Swiss Army Knife ― fixing standards issues as quickly as they appear. The Alchemist Ph.C - HD takes HD conversion to a completely new level, and in our view, it is truly the Rolls Royce of standards converters. It will provide GearBox clients with unsurpassed power and flexibility in delivering their HD productions to broadcasters and viewers around the world without compromising quality.”
The Alchemist Ph.C - HD yields converted images of unparalleled quality and clarity so that even the most dynamic inputs are delivered with stunning detail, free from artifacts and virtually indistinguishable from the original HD content. The unique system owes its superior performance to Snell & Wilcox’s Emmy Award-winning Ph.C motion estimation technology, the most powerful and accurate type of motion estimation available today. In addition to HD frame-rate conversion for 1080i and 720p standards, the Alchemist Ph.C - HD unit also performs SD standards conversion between 50-Hz and 60-Hz material and HDTV upconversion, downconversion, and crossconversion.
“The Alchemist Ph.C - HD reflects our expertise both in developing advanced motion estimation technology and in creating of standards conversion algorithms, which combine to deliver pristine HD images that are low in noise and high in detail and fidelity, regardless of the content type or display,” said Roger Bowley, head of sales, northern Europe at Snell & Wilcox. “When quality is of the essence, particularly in high-value HD content such as sports, live events, or breaking news, GearBox rental clients now can use the Alchemist Ph.C - HD to achieve the peerless picture quality they require.”
More information about the Alchemist Ph.C - HD and other products from Snell & Wilcox is available online at

Top Related Stories
Click here for the latest broadcast news stories.

Australia's TEN Standardises On Snell & Wilcox Alchemist Ph.C - HD For Conversion Of Overseas HD Content
Snell & Wilcox has announced that Australia's Network Ten (TEN) has installed a second Alchemist Ph.C-HD motion compensated frame-rate standards conve
Snell's Alchemist Ph.C - HD Drives Launch Of Canal+ HD, Spain's First HD Channels
The new company formed through the merger of Pro-Bel and Snell & Wilcox, Snell, has announced that leading Spanish pay television company Canal Satéll
Alchemist Ph.C - HD Enables Omnimago To Deliver Pristine SD And HD Content To Broadcasters Worldwide
Snell & Wilcox has announced that Omnimago HmbH, a leading German provider of professional A/V and post-production services, is using the Alchemist Ph
Magenta TV Completes HD Post-Production Chain With Snell Alchemist Ph.C-HD
Magenta TV, a leading full-service post-production facility in Germany's Rhine-Main region, now offers its clients the state-of-the-art in HD conversi
Snell Systems Provide Real-Time Conversion Of U.S. Sports Events For Nordic Markets
Snell today announced that it will be working with TeliaSonera for the distribution of NHL games across the Nordics. TeliaSonera International Carrier
DutchView Buys Snell's HD Convertor
A leading Netherlands audio/visual services company, DutchView, has purchased Snell's Alchemist Ph.C – HD motion-compensated standards converter, This
Snell Supports SIS Live Delivery of 3D Sports
An innovator in the digital media market have announced that SIS Live, operator of the largest satellite uplink fleet in Europe and the largest outsid
Intervideo Upgrades Video Conversion Capabilities With Snell & Wilcox
Independent video facility, Intervideo has expanded its state-of-the-art services with a Snell & Wilcox Alchemist PH.C-HD motion-compensated standards
BBC Post Production Takes Delivery of First Alchemist Ph.C HD Frame Rate Standards Converter
Snell & Wilcox has announced that BBC Post Production, part of BBC Resources Ltd, has taken delivery of the first Alchemist Ph.C – HD, the company's n
Stanley Productions goes HD with Alchemist Platinum Ph.C
With the purchase of a Snell & Wilcox Alchemist Platinum Ph.C, London's Stanley Productions has added what owner Stanley Aarons calls "top of the mark
Gefen unveils HD SDI connectivity and conversion solutions for AV and broadcast sectors
New HD serial data interface (HD SDI) equipment on display at NAB from Gefen include a 4x2 HD SDI Switcher, 1:4 HD SDI Splitter, HD SDI to DVI Convert
CTV Chose Snell Alchemist Ph.C - HD For Coverage Of Royal Wedding
Snell has announced that CTV, Canada's largest private broadcaster, chose Snell's Alcehmist Ph.C-HD motion-compensated standards converters for the ne
Apple unveils Final Cut Pro HD
Apple have unveiled Final Cut Pro HD, the latest version of Apple's Emmy award-winning editing software, now with the real-time performance of high-qu
Snell Announces 1080p Support For Alchemist Ph.C-HD
An innovator in the digital media market has announced that it will unveil the latest version of its flagship Alchemist Ph.C – HD motion-compensated s
Inscriber pursues 'complete' on-air HD graphics solutions
Inscriber launched a complete line-up of HD graphic solutions for the broadcast, cable, satellite and post-production industries at NAB. Inscriber hai