Smith & Foulkes Direct Orange Valentine's Spot

Smith & Foulkes’ recent campaign for Orange Pre-Pay that illustrates the ‘Share’ concept, featuring two distinct animated characters, has returned for another instalment, this time in the name of Love.
The latest creation for Wieden + Kennedy, arrives just in time for Valentine’s Day. Promoting that with Orange Pre-Pay, the more you talk the more free minutes you get to speak to the ones you love.
Entitled ‘Valentine’s Serenade’ a new character this time is introduced, a female by the name of Val, who captures the attention and heart of both Millidge and Doig. They vie for her affection in their usual yet unique style. And in a bid to win the heart of fair maiden, Doig (the one with the long neck) appears and is about to start serenading her with a song when Millidge (the short stumpy one) swings in Tarzan-style on a rope, steals the orange mouthpiece from Doig and starts singing some tuneless operatic rendition in an ostentatious and overly-dramatic fashion. He whips out a single red rose from his pocket, trying to woo her whilst pirouetting across the floor. Meanwhile Doig looks on non-plussed and in disbelief, eventually snatching the mouthpiece back before performing his own short aria.
The campaign was animated in 3D with careful consideration given to the subtleties of the characters expressions and movements.
The spot is airing over the Valentine’s period in Romania.
(SP)