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13/09/2006

Chyron Launches WAPSTR Technology For Instant Mobile Newsgathering

Chyron Corporation has unveiled a major mobile innovation for the broadcast market. WAPSTR, launched during IBC2006, allows anyone with a mobile phone to become a 'breaking news' gatherer.
Chyron’s WAPSTR software application, running in conjunction with Chyron’s CAMIO asset management MOS Newsroom Computer System (NCS) – such as iNews, ENPS and Dalet - allows the easy and speedy ingest of stills and video footage from members of the public’s mobile phones into the newsroom workflow. This content is then immediately available for transmission to air, the web and mobile platforms.
Deployment of WAPSTR by local and national broadcasters will drive viewer loyalty, viewer involvement and viewer ratings. A recent industry survey shows that 44 per cent of the public already use their mobile phones as their primary camera; video is the next landmark in mobile usage.
Michael Wellesey-Wesley, Chyron CEO commented: “Often in news immediacy is key. WAPSTR enables members of the public first on the scene to record events and send them to a broadcaster’s news facility. This content is then automatically placed in the NCS (with no disruption to existing workflow) and played out to air within seconds. We are experiencing considerable interest in WAPSTR at IBC and anticipate closing multiple orders at the show.” (CD)
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