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Lyle Kaufman named Director of Sales, Western Region at Sundance Digital

Lyle D. Kaufman, an accomplished industry veteran with extensive sales and engineering experience in the broadcast arena, has been appointed Director of Sales, Western Region, for Sundance Digital, Inc.
Kaufman supports Sundance Digital’s existing western customer-base and is responsible for building new relationships in the region covering the Mountain and Pacific Time zones, plus Alaska and Hawaii. He most recently served as Broadcast Sales Manager for Avid Technology, Inc., Tewksbury, Massachusetts, and Regional Sales Manager for Pinnacle Systems, which Avid acquired in 2005, where he facilitated sales of video servers, graphics and editing systems to major group broadcasters as well as television and cable facilities.
“Lyle’s in-depth understanding of broadcast operations, from both sales and technical angles, coupled with his knowledge of Avid’s broadcast products are great assets to our customers,” said Steve Krant, Sundance Digital’s VP of Sales & Marketing. Sundance Digital was acquired by Avid in April 2006.
Kaufman previously held sales management positions at Encoda Systems, Inc., and Panasonic Broadcast & Television Systems Co. His resume also includes hands-on engineering experience as Director of Engineering & Operations/Production at KOLN / KGIN-TV in Lincoln and Grand Island, Nebraska.
Kaufman attended the DeVry Technical Institute in Chicago, IL where he was educated in broadcast television & radio, electronic communications, and instrumentation and control. In addition, he received advanced sales and management training at Panasonic, acquired higher-level writing skills from the University of Nebraska, and excelled in human relations and public speaking at Dale Carnegie.
A member of the SBE (Society of Broadcast Engineers) and SMPTE (Society of Motion Picture & Television Engineers), Kaufman’s achievements have been honored with numerous industry awards including the Dorothy Farina Customer Service Award, CBS Network Sales Achievement Award and National Direct Salesman of the Year Award from Panasonic, and Recognition for his coverage of the Nebraska Supreme Court TV from the state's Broadcasters Association.

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