Digiturk selects Irdeto for end-to-end PVR and Push VOD solution

Irdeto, a world leader in content security for digital TV, IPTV and mobile networks and a subsidiary of multinational media group Naspers, today announced that Digiturk has
selected the Irdeto Digital TV PVR & Push VOD solution for launch to its customers starting Q1 2007.
The Irdeto solution will allow Digiturk to offer its customers an advanced personal video recorder that supports secure encrypted storage of recorded content as well as the ability to push pre-encrypted premium video on demand content to the hard drive. Digiturk will be able to use Irdeto’s advanced digital rights management (DRM) functionality to sell that stored content to customers in a variety of different ways, including both subscription, pay per view and rental models.
Digiturk, established in April 2000, is the most successful Turkish video broadcaster via satellite (DVB-S) with approximately 1 million subscribers. Irdeto’s PVR & Push VOD solution will be seamlessly integrated with Digiturk’s existing CryptoWorks conditional access system to manage Digiturk’s large subscriber base.
The Irdeto solution will provide Digiturk with a single integrated security solution to manage existing and future services such as Digital Terrestrial TV, IPTV and also DVB-H mobile TV.
Subscribers who already have a CryptoWorks smart card and STB will continue to receive their existing digital TV programs without any disruption.
Digiturk offers a unique TV experience in Turkey with benefits such as digital TV quality and more than 130 national and international TV channels including exclusive Turkish Super Football League and the Turkish Cup content.
In addition to movies Digiturk also offers a complete suite of programmes and services including interactive Pay per View, Home-shopping, Home-banking, Game Portal, Customer Services Channel, Yellow Pages, Electronic Program Guide, News, Weather and Finance programs.
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