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20/09/2000

DIGITAL VCR LETS ADVERTISERS REACH OUT

TiVo, makers of digital video recorders, have unveiled a new marketing tool called TiVo Direct, which will allow advertisers to deliver ads to targeted groups.
TiVo Direct allows viewers to watch an advert, then by using their remote control either view more information about the product or order the merchandise.
Several companies are initially providing content for TiVo Direct, including the Professional Golfers Association Tour, and entertainment companies such as Starz Encore, Showtime Networks and direct marketing company Guthy-Renker.
Starz Encore are planning a programme for TiVo Direct called ‘Hollywood One on One’ with celebrity interviews for selected movies, and interactive trailer previews that will enable viewers to schedule a movie for recording or viewing later.
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