THE MILL POST PRODUCE DAEWOO COMMERCIAL

THE MILL have post produced Daewoo’s latest commercial for their new MPV the ‘Tacuma’.
Philip Dupee of The Clinic Productions directed the commercial titled ‘Match Day’ which relies heavily on motion control techniques, and is based on an idea by Simon Riley and Tim Brown of Duckworth Finn Grubb and Waters.
Dupee said: “Match Day sees a three way, split screen with the Daewoo Tacuma remaining consistent while in three different environments”.
The tryptich tells three stories, mum going shopping in the left third, dad going to football in the middle and the kids going to the beach in the right third.
To create the effect The Mill Motion Control Milo was towed on a low loader with the Tacuma being pulled behind on a rig designed by Bickers Action. This created a shot in which the camera sweeps around, through the three locations with the car remaining consistent throughout.
Dupee said: “I wanted to achieve a seamless commercial where the three environments are perfectly matched – this required a lot of planning and a complex multi-camera shoot. I was especially keen to take motion control with me, when I first received the agency brief I knew instinctively that this was the solution and I am delighted with the results that we have achieved.”
Motion Control operator George Theophanous worked with Philip Dupee to devise a method of taking the Milo Motion Control Rig on the move, shooting passes of the car as it travels in three different environments. The Mill's inferno artist then took these passes into inferno, stabilised the shots, removed rigs and tracked them - thereby achieving an effect that has never been seen before.
The commercial, which will be distributed worldwide, will air in the third week of September throughout Europe and then early 2001 in the UK.