ONDIGITAL APPOINTS DIRECTOR OF INTERACTIVITY

ONDIGITAL have appointed Matthew Seaman as their Director of Interactivity to expand the broadcaster’s position at the forefront of interactive innovation.
The internal move, from his position as Director of Sales and Business Development, comes as the first ever Netlink advertisement runs on the ONdigital platform.
Seaman said: “Interactivity is key to the ONdigital proposition. ONnet had a fantastic launch and we have now moved on to its second phase of development. Initial feedback has been excellent from those using the service and we intend to drive this success forward.”
Seaman spent four years with Sky from 1994 joining as Marketing Manager before moving to the Digital planning team dealing with a range of issues ahead of digital launch. A move to BIB, now Open, as Marketing Controller saw Seaman take control of the launch and proposition planning for the interactive service before joining ONdigital.
Chief Operating Officer of ONdigital, Rob Fyfe, said: “Matt’s appointment is a clear demonstration of the commitment ONdigital is making to Interactivity. He has been responsible for driving forward the ONdigital sales effort and has made a major contribution to the astonishing growth in subscriber numbers since the launch. I was delighted to be able to offer him this new challenge, which will ensure this company remains in the lead in TV interactivity.”
Following Seaman’s appointment, ONdigital are bringing their Sales and Marketing teams together under Jeremy Dale, who will now become Director of Sales and Marketing, reporting directly to Fyfe.
(CD)