Sony reveals plans for IBC 2005

At IBC 2005 (Main Sony stand in Hall 9, No: 9.410) Sony will be demonstrating its total HD capability of products, solutions and services designed to assist broadcasters and production companies in their HD investment decisions.
Mirroring its approach to Standard-Definition (SD) production, the world's leading broadcast manufacturer has developed a number of different 1080 line HD formats to suit different applications, production types and budgets.
Under the banner 'HD for everyone', Sony's latest range of products and solutions will open up a world of creative possibilities for producers of documentaries, live entertainment, sports and drama alike.
Sony HD allows programme makers to create programmes the way they really want to, whether they are a national broadcaster, a busy production company or an up-and-coming freelancer full of new ideas.
Whatever the stage of the buyer's investment decision, Sony can help with advice, support and real-life solutions.
"What's of greatest interest to customers is that we don't just offer theoretical displays presenting prototype equipment, we are already working with numerous customers across Europe, implementing real life HD broadcast and production solutions," said Naomi Climer, Head of Media Sales for Sony Professional Solutions Europe.
(GB/KMcA)