Broadcast News
25/02/2005
Sky Media to hold off on late copy surcharges for Adstream users
Sky Media, the advertising sales division of BSkyB, will continue to waive late copy charges into 2005 for a limited period, when advertisers and agencies deliver commercials via Adstream's digital online asset management and distribution service.
Since pioneering the installation of the digital media server at its London and Dublin offices last year, Sky has experienced a 50% increase in digital delivery of commercials, with many of its agency and post house customers using Adstream.
Following the installation of the Adstream media server at the beginning of 2004, Steve Hutchinson, Head of Commercial Traffic at Sky Media, introduced a 'no surcharges' offer to encourage advertisers to switch from analogue submission and to streamline the digital creation, production, and delivery of ads.
Hutchinson said: "The reason we are able to waive the late copy surcharge for a limited period is due to the many benefits that the Adstream system provides us."
Sky now offers its advertisers two options for delivery of commercials: digital delivery and tape delivery via courier. The Adstream solution is the preferred delivery platform for all digital commercial material using a unique set of web-based tools.
"Our decision to integrate Adstream into our ad delivery workflow was based on the feedback and requirements of our advertisers and agencies," added Hutchinson. "We were eager to present all our customers with a better option of supplying Sky with commercial copy and Adstream provided a compelling solution."
Adstream has extensive experience in providing digital advertising workflow services and by using these advertisers: experience significant improvements in delivery speeds and can monitor the progress of deliveries online with email confirmation of receipt. In turn, Sky knows when a commercial has arrived and can access associated production data, confident that quality checks have already been conducted by Adstream and that the material is technically correct for transmission.
Adstream also addresses other production issues: Sky now benefits from the time savings gained by viewing received commercials from the desktop, without the need to hunt down tapes and the facility to request additional copies of commercials.
Chris Aldous, Deputy Traffic Manager commented, "We have seen a significant increase in the amount of commercials we have received via Adstream and the system has proven to be fast, cost effective and efficient".
Founded in Australia in 2001, About Adstream provides digital asset management and distribution services to the global advertising community.
Adstream, www.adstream.com
(SP)
Since pioneering the installation of the digital media server at its London and Dublin offices last year, Sky has experienced a 50% increase in digital delivery of commercials, with many of its agency and post house customers using Adstream.
Following the installation of the Adstream media server at the beginning of 2004, Steve Hutchinson, Head of Commercial Traffic at Sky Media, introduced a 'no surcharges' offer to encourage advertisers to switch from analogue submission and to streamline the digital creation, production, and delivery of ads.
Hutchinson said: "The reason we are able to waive the late copy surcharge for a limited period is due to the many benefits that the Adstream system provides us."
Sky now offers its advertisers two options for delivery of commercials: digital delivery and tape delivery via courier. The Adstream solution is the preferred delivery platform for all digital commercial material using a unique set of web-based tools.
"Our decision to integrate Adstream into our ad delivery workflow was based on the feedback and requirements of our advertisers and agencies," added Hutchinson. "We were eager to present all our customers with a better option of supplying Sky with commercial copy and Adstream provided a compelling solution."
Adstream has extensive experience in providing digital advertising workflow services and by using these advertisers: experience significant improvements in delivery speeds and can monitor the progress of deliveries online with email confirmation of receipt. In turn, Sky knows when a commercial has arrived and can access associated production data, confident that quality checks have already been conducted by Adstream and that the material is technically correct for transmission.
Adstream also addresses other production issues: Sky now benefits from the time savings gained by viewing received commercials from the desktop, without the need to hunt down tapes and the facility to request additional copies of commercials.
Chris Aldous, Deputy Traffic Manager commented, "We have seen a significant increase in the amount of commercials we have received via Adstream and the system has proven to be fast, cost effective and efficient".
Founded in Australia in 2001, About Adstream provides digital asset management and distribution services to the global advertising community.
Adstream, www.adstream.com
(SP)
Top Related Stories
Click here for the latest broadcast news stories.
22/02/2005
Digital Media Centre first to use Adstream in Europe
The Digital Media Centre (DMC), a premier digital media facilities dedicated to multi-lingual broadcasting, has become the first broadcaster to use Ad
Digital Media Centre first to use Adstream in Europe
The Digital Media Centre (DMC), a premier digital media facilities dedicated to multi-lingual broadcasting, has become the first broadcaster to use Ad
26/10/2018
Adstream Selects Vantage Media Platform
Telestream has announced that Adstream has chosen both cloud and on-premises deployments of the Vantage media processing platform to automate its high
Adstream Selects Vantage Media Platform
Telestream has announced that Adstream has chosen both cloud and on-premises deployments of the Vantage media processing platform to automate its high
10/03/2010
TSL Link With Adstream
A leading multi-platform campaign delivery specialist, TSL has announced a partnership with Adstream. The TSL deal with this leader in advertising wor
TSL Link With Adstream
A leading multi-platform campaign delivery specialist, TSL has announced a partnership with Adstream. The TSL deal with this leader in advertising wor
03/08/2004
Adstream and Quickcut to merge
Adstream and Quickcut, two of the world's most technologically advanced advertising services companies, have announced that they are to merge. Adstrea
Adstream and Quickcut to merge
Adstream and Quickcut, two of the world's most technologically advanced advertising services companies, have announced that they are to merge. Adstrea
26/04/2018
Acclaimed Cinematographer Uses Core SWX For PlayStation Commercials
Acclaimed cinematographer and director of photography (DP) Kevin Otterness has used a selection of Core SWX equipment to complete four commercial shoo
Acclaimed Cinematographer Uses Core SWX For PlayStation Commercials
Acclaimed cinematographer and director of photography (DP) Kevin Otterness has used a selection of Core SWX equipment to complete four commercial shoo
25/10/2013
Litepanels Sola ENGs Change How Petramale Shoots Commercials
When Camrin Petramale won a coveted honour at this year's Local 600, Cinematographer's Guild Emerging Cinematographers Awards, one of the perks he rec
Litepanels Sola ENGs Change How Petramale Shoots Commercials
When Camrin Petramale won a coveted honour at this year's Local 600, Cinematographer's Guild Emerging Cinematographers Awards, one of the perks he rec
26/07/2011
Commercials Composer And Musical Director Stuart Wood Joins Air Management
Air Management, part of the Air Entertainment Group, has announced that commercials composer and music director Stuart Wood has joined its management
Commercials Composer And Musical Director Stuart Wood Joins Air Management
Air Management, part of the Air Entertainment Group, has announced that commercials composer and music director Stuart Wood has joined its management
11/04/2011
New Boutique And Commercials Studio Facility Opens In Central London
Specialist camera-effects house The Visual Effects Company is investing a significant six-figure sum on transforming a central London retail premises
New Boutique And Commercials Studio Facility Opens In Central London
Specialist camera-effects house The Visual Effects Company is investing a significant six-figure sum on transforming a central London retail premises
08/12/2010
Technicolor Netherlands Migrates NPO Commercials To OmniBus Systems' iTX
Technicolor Netherlands has installed OmniBus Systems' iTX automation and transmission system for Dutch national public broadcaster NPO (Nederlandse P
Technicolor Netherlands Migrates NPO Commercials To OmniBus Systems' iTX
Technicolor Netherlands has installed OmniBus Systems' iTX automation and transmission system for Dutch national public broadcaster NPO (Nederlandse P
24/09/2010
Not To Scale Create Commercials For Egyptian Paint Company
Not to Scale directors Ubik have created two commercials for the Egyptian paint company SCIB. Each commercial tells the story of an empty room waiting
Not To Scale Create Commercials For Egyptian Paint Company
Not to Scale directors Ubik have created two commercials for the Egyptian paint company SCIB. Each commercial tells the story of an empty room waiting
17/06/2010
The Clock Is Ticking On HD Commercials
According to a recent Which? Survey over a quarter of Britain's households now receives HDTV programming, and the number is growing almost daily. As a
The Clock Is Ticking On HD Commercials
According to a recent Which? Survey over a quarter of Britain's households now receives HDTV programming, and the number is growing almost daily. As a
04/06/2009
Unit Appoints Commercials Producer Kelly Cook
One of the UK's leading post production and visual effects companies, UNIT, has announced the appointment of Kelly Cook as a Producer, responsible for
Unit Appoints Commercials Producer Kelly Cook
One of the UK's leading post production and visual effects companies, UNIT, has announced the appointment of Kelly Cook as a Producer, responsible for
31/03/2009
Mob Signs Hollywood Director For Commercials
The British-born Hollywood director, producer and writer, Paul W.S. Anderson, has joined the commercials' roster at The Mob Film Company ( www.mobfilm
Mob Signs Hollywood Director For Commercials
The British-born Hollywood director, producer and writer, Paul W.S. Anderson, has joined the commercials' roster at The Mob Film Company ( www.mobfilm
20/08/2008
Th1ng Directs Commercials For Massive Government Campaign
Leading animation and mixed media production company th1ng has directed and produced five commercials commissioned by the Central Office of Informatio
Th1ng Directs Commercials For Massive Government Campaign
Leading animation and mixed media production company th1ng has directed and produced five commercials commissioned by the Central Office of Informatio
01/11/2007
New Senior Producer Joins Framestore CFC Commercials
Framestore CFC's Commercials team are very pleased to welcome aboard Michael Stanish, who has recently joined the company as a Senior Producer.
New Senior Producer Joins Framestore CFC Commercials
Framestore CFC's Commercials team are very pleased to welcome aboard Michael Stanish, who has recently joined the company as a Senior Producer.