Macrovision renews agreement with Universal Studios Home Entertainment

Macrovision Corporation have announced that it has entered into a new, multi-year, copy-protection agreement with Universal Studios Home Entertainment for its DVDs and select videocassettes, worldwide.
"This agreement firmly underscores Universal's commitment to vigorously protect its video and DVD content from all facets of piracy," said Craig Kornblau, President, Universal Studios Home Entertainment. "Implementing Macrovision's video protection ecosystem helps us to effectively enhance the long-term value of our film library, while advancing our efforts to aggressively derail piracy."
Steve Weinstein, Executive Vice President and General Manager of Macrovision's Entertainment Technology Group, said: "Universal Studios is truly a leader in intellectual property protection. We deeply respect the significant commitment that Universal Studios Home Entertainment is making to protect the value of its content.
"With millions of DVD recordable devices entering the market and other digital set-top boxes, personal video recorders and media centre PCs gaining hold, Macrovision's video copy protection technology continues to be the most widely deployed and most reliable way to protect against unauthorised copying of pre-recorded media."
Macrovision's technology is designed to allow consumers to transparently view original programming on all types of television sets, but prevents unauthorised copying on DVD recorders, hard drive recorders and VCRs.
The majority of hard drive recorders and home media centre PCs recognise Macrovision's technology and either disable recording of copy-protected content or record an encrypted copy that can only be played on the machine it was recorded on, thereby inhibiting unauthorised Internet file sharing.
(GB)