Broadsmart Launches Streaming Advertising Tools In Africa

Broadsmart has partnered with Broadpeak to launch advertising capabilities for over-the-top (OTT), free ad-supported streaming television (FAST) and other streaming platforms across Africa.

The technology integrator has deployed the system on Afree TV, its free streaming service offering live and on-demand African entertainment to viewers on the continent and in the diaspora. Broadsmart also operates SportsCast Africa, a free, round-the-clock sports streaming service.

The offering combines Broadpeak's server-side ad insertion (SSAI) technology, delivered through its broadpeak.io software-as-a-service platform, with Magnite's SpringServe ad serving and programmatic advertising capabilities. It is designed to support advertising across live and on-demand services and create revenue opportunities for content providers.

"Free and ad-supported streaming has huge growth potential across Africa as more viewers embrace digital platforms and broadcasters look to engage audiences wherever they are," said Yokow Quansah, Managing Director of Broadsmart. "We make it easier for content providers to build streaming services that delight viewers and generate revenue, combining world-class technology with local market expertise. Broadpeak and Magnite's proven experience in streaming monetization and flexible solutions give us the foundation to power a new wave of streaming experiences."

The broadpeak.io platform inserts advertisements before and during live and on-demand streams. It supports ad replacement using SCTE markers and personalised advertising across devices. Magnite's SpringServe technology helps media owners manage and deliver ads and access further programmatic opportunities.

Broadsmart can extend the capabilities to other African streaming services, allowing broadcasters and content providers to use the same approach to advertising delivery.

"The pace of change in the African streaming market is tremendous, with broadcasters and content providers rapidly developing new services and monetization models," said Jacques Le Mancq, President and CEO of Broadpeak. "Streaming providers need reliable, flexible ways to introduce personalized advertising and scale their businesses. Through broadpeak.io, we're helping Broadsmart bring sophisticated ad monetization to more streaming platforms, unlocking greater advertising revenues without compromising the viewing experience."

Broadsmart and Broadpeak are due to attend Africa Tech Festival at the Cape Town International Convention Centre from 17 to 19 November 2026.

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