NAB Names Michael Rosellini As 2026 Digital Leadership Award Recipient

The National Association of Broadcasters (NAB) has announced that Michael Rosellini will receive the 2026 Digital Leadership Award.

He will be honoured at the We Are Broadcasters Awards Ceremony on the Main Stage of the 2026 NAB Show on Tuesday, 21 April, in Las Vegas.

Established in 2015, the NAB Digital Leadership Award recognises a broadcast executive who has played a pivotal role in driving digital innovation and reshaping traditional broadcast operations into thriving multi-platform media businesses.

Rosellini, senior vice president of digital services at Hearst Television, is being recognised for his significant contributions to the digital evolution of local television. Promoted to his current role in 2023 after a decade as vice president of digital operations, he leads teams spanning product development, engineering, data and operations for Hearst Television’s station-branded news websites and mobile apps, as well as its Very Local direct-to-consumer streaming platform.

He has overseen multiple end-to-end product redesigns, CMS migrations and the ongoing modernisation of the company’s digital video, data and advertising technology stacks. Notably, Rosellini and his team designed, built and launched a complete suite of OTT and CTV applications in-house to support Hearst Television’s streaming expansion under the Very Local brand. He also represents Hearst Television’s digital interests within key industry organisations, including NAB and Pearl TV, contributing to collaborative innovation efforts such as NextGen TV.

Rosellini is currently playing a key technology role on the Hearst team working to help the advertising industry understand the fundamentally brand-safe attributes of local-news inventory through better AI-driven contextual signals.

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